2009 Audi A6 Premium Plus on 2040-cars

Auto blog

Updated Audi R8 GT caught testing

When Audi introduced the refreshed 2014 R8, one of the first things we noticed was that the new R8 V10 Plus offers identical output to the outgoing R8 GT, suggesting that this limited-production model was either due to be cancelled or poised for a serious power increase. Fortunately, these spy shots have us suspecting that the latter is more likely.
Like the previous R8 GT, this new model will likely hit the gym, dropping some weight and packing more punch, but while that's all speculative, we do see that better handling is definitely in the cards. Aside from the aero-improving chin spoiler, fascia winglets and fixed rear wing, this R8 also has upgraded brakes with bigger calipers and what appear to be cross-drilled ceramic rotors. We hear output could be increased from the current 560 horsepower up closer to the 600-hp range, and laid to the pavement via Audi's Quattro all-wheel-drive system. It also very likely that Audi will keep production numbers for a 2014 R8 GT rather low, with the outgoing model limited to just 333 units globally.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Audi S8 makes cameo in commercial about cameos with Stan Lee

Stan Lee is the undisputed king of the cameo. The 92-year-old comic scion makes a brief appearance in every film Marvel Studios produces, of course, but, according to IMDB, that's just the beginning. Lee has an impressive 84 credits to his name, with such standout characters as Man on Bench, Hot Dog Vendor, Distinguished Bystander, Milwaukee Man Drinking From Bottle, Rejected Wedding Guest, Waterhose Man, and Hot Dog Vendor (again). Building on Lee's well-known acting success, Audi has introduced a humorous video in which its own S8 sedan makes a cameo, as do Tara Reid, Michael Rooker, Lou Ferrigno, and Jason Mewes. It's all part of the Avengers: Age of Ultron launch, which Audi has helped promote for the last few months. Celebrities Humor Marketing/Advertising TV/Movies Audi Luxury Performance Videos Sedan audi s8 avengers