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Audi highlights headlights on upcoming new R8

Audi is preparing to roll out an all-new R8... but it's not about to reveal the whole thing at once. So in the first in what promises to be a series of teasers, the German automaker is showing off the new supercar's headlights. (Or headlight, we should say, in the singular.) Not unlike the R8 LMX revealed in Paris, the second-generation Audi supercar will incorporate LED headlights with an optional laser high-beam module. Unfortunately since laser headlights are illegal in the United States, the option isn't likely to be offered here. That is, at least, until Audi succeeds in convincing federal regulators otherwise. Although the teaser image above, like the press release below, may shine the light (so to speak) principally on the headlights, the shrouded shape also gives us a (little) bit to chew on. Yes, it will be available in blue, but beyond that we can expect the new R8 to incorporate slightly more angular lines than the model it replaces, with a more pronounced trapezoidal grille up in an overall design similar to the new TT, only more so. But then we already knew that much and more from the undisguised image that leaked out a little over a week ago. Ingolstadt, 2015-02-16 Audi reveals laser headlights for the new R8 - New mid-engine sports car features high-tech headlights - Laser high-beam offers high light intensity and excellent range Audi is revealing the headlights of its new R8* as the first of a number of technology highlights of the top sports car. The R8 uses LED headlights which can be supplemented by a laser high beam lighting module as an option. The new R8 will set new standards among high-performance sports cars – including in its lighting technology. As an option, the latest car development by Audi can be equipped with a laser spot as the high-beam headlight. The special appeal of laser lighting is that it uses high-intensity laser diodes, which generate a lot of light energy from a very small component. Compared to LED high-beam headlights, laser high-beams attain nearly twice the lighting range. Each headlight contains one laser module that operates with four high-intensity laser diodes. This module bundles the four intense blue-light laser beams. Then a phosphor converter transforms the blue light into pure white light. An identifying characteristic of the laser headlights is their blue light signature. Standard equipment in the new R8 includes an LED headlight system.

NHTSA awards Audi A3 and S3 sedans five stars

The Audi A3 and S3 sedans aced the New Car Assessment Program tests run by the National Highway Traffic Safety Administration, each scoring five stars overall. The A3 sedan adds this latest five-star rating to its Top Safety Pick+ award bestowed upon it by the Insurance Institute for Highway Safety earlier this year, and Audi says it's the only Euro premium luxury compact to do that double. The only place either car dropped a single star was for a male driver in the frontal barrier test and in the rollover test. It's clear from the lengthening list of top marks – and its list of safety technology – that it's among the safest sedans you can buy. Featured Gallery 2015 Audi A3: Review View 36 Photos News Source: National Highway Traffic Safety Administration [1], [2] via Audi World Government/Legal Audi Safety Sedan crash test audi s3

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.