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Audi RS3 spy shots foreshadow an ultra-hot hatch

Not all vehicle prototypes and mules require heavy camouflage - sometimes they can be hidden in plain sight. That's probably what Audi was hoping for while testing its new RS3 wearing S3 duds, but thanks to some visual and audible telltales, our spy photographers were able to recognize this as a precursor to the marque's ultra-hot hatch testing near the Nürburgring.
Our photographer noticed the signature exhaust note of a five-cylinder engine, which suggests the RS3 could borrow its motivation from the excellent TT RS. Producing at least 340 horsepower, this 2.5-liter turbo powerplant could be the perfect answer for the new A45 AMG from Mercedes-Benz. The big brakes on this RS3 mule give us our best idea about the car's high-performance intentions, with Audi RS wave brake rotors and six-piston calipers peering out from behind the oversized wheels.
In production form, the RS3 should have a much different appearance from what you see here, with sportier design cues including oval-shaped dual exhaust outlets and a more aggressive front fascia. While we're still waiting for our first taste of the S3 in the North America, we'll be holding our breath for the RS3 to make its way here, as well.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

TT Offroad Concept shows Audi's design icon isn't afraid to play dirty

We'll step right out and say we like the TT Offroad Concept, but there's something that's just a bit too... familiar about it. Yes, this yellow five-door looks like a not-so-distant relative of the Allroad Shooting Brake Concept that debuted at the 2014 Detroit Auto Show earlier this year. So, we've seen the production TT, a super-light, high-performance model and now we're seeing a crossover. Does any of this sound familiar? Considering the Detroit concept earned an editors' choice award for that show, you can imagine how we feel about the strikingly similar TT Offroad, which is debuting at the Beijing Motor Show.
The two concepts share a propulsion system - a high-performance version of Audi's E-Tron plug-in-hybrid drivetrain. Total system output sits at 408 horsepower, thanks to a 2.0-liter, turbocharged four-cylinder and a 40-kilowatt electric motor in front and an 85-kW motor on the rear axle, for all-wheel drive. 62 miles per hour arrives in 5.2 seconds, while the TT Offroad is limited to 155 mph. Fuel economy is impressive, with a claimed 123.8 US miles per gallon on the European cycle.
The most obvious different between these two, then, are their looks. The TT looks a bit tougher, thanks to its larger 21-inch wheels and narrower headlights, but its more conventional belt and roofline give it more of an Audi Q3's look. Out back, a slightly restyled bumper is the sole differentiator between the two vehicles.