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Audi readies sales of new fuel-efficient A4, A5 and A6 models

As diesels continue to account for a minority of cars sold by Audi in the US, the German automaker and Volkswagen unit continues to expand its diesel models in Europe for the sake of fuel efficiency. Early this year, Audi will debut its new A4, A5 and A6 variants in Europe as part of what it calls its "ultra" strategy of pairing performance with fuel economy. Audi will have 11 new models for 2014, and the updated A4, A5 and A6 will use Audi's 2.0-liter turbodiesel powertrain. Versions of that engine will range from 136 to 190 horsepower, while torque will range from 236 to 295 pound-feet. More importantly, the models will get anywhere from 51 to 60 miles per gallon, when tested on the more lenient European driving cycle. And while manual transmission will be standard (this is Europe, after all), the A6 will have a seven-speed automatic transmission option. Pricing will start at 32,600 euros ($44,000 US) for the base A4 and work its way up to 45,000 euros (about $61,000) for the top of the line A6. Last year, Audi boosted its diesel sales in the US by 40 percent to just over 10,000 units, though that accounted for just a fraction of the approximately 158,000 cars the company sold domestically in 2013. Audi has a press release on the new models below. The new ultra models from Audi A4, A5 and A6 with impressive efficiency • New ultra models from Audi with 136 hp, 163 hp and 190 hp • Greater efficiency with unchanged driving dynamics • Emissions of just 104 to 119 grams of CO2 per kilometer (167.37 to 191.51 g/mile) Audi A6 2.0 TDI ultra, Audi A5 2.0 TDI ultra, Audi A3 1.6 TDI ultra Audi is expanding its ultra strategy with 11 new models: Especially efficient engine versions in the A4, A5 and A6 model lines will be launched in early 2014. A new and powerful two-liter TDI will provide the drive at 100 kW (136 hp), 120 kW (163 hp) or 140 kW (190 hp); the engine emits just 104 to 119 grams of CO2 per kilometer (167.37 to 191.51 g/mile) depending on the model. The "ultra" designation stands for sustainable mobility that is fully available for everyday use. With a combined fuel consumption rate of 3.9 to 4.6 liters per 100 kilometers (60.31 to 51.13 US mpg) and CO2 emissions of 104 to 119 grams per kilometer (167.37 to 191.51 g/mile), the new ultra models from Audi are among the most efficient cars of their segment – without any limitation on the driving dynamics or customary comfort. Audi Board Member for Development, Prof. Dr.

With increased range, Audi R8 E-Tron revving up for production. Maybe

As Tesla Motors proved mightily in 2013, an expensive EV with a long range can sell quite nicely, thank you very much. Perhaps Audi was taking notes, since its all-electric R8 E-Tron's on-again/off-again odyssey appears to be on again, according to UK's Autocar, citing Audi's Urlich Hackenburg. The model is near the approval stage for production, and the key to the green-light is the fact that its single-charge range has been almost doubled to 250 miles. The R8 E-Tron gained kudos in these parts last June by turning in a rather brisk 8:09 time around Germany's Nurburgring track, a record for a production electric vehicle (check out the really quiet video here). Still, plans for the 376-horsepower model, which has two electric motors and was first shown off at the Frankfurt Auto Show in 2009, had been put on the proverbial blocks largely because of a relatively short single-charge range of about 150 miles. Then word came out last spring that Audi would produce maybe 10 units before reports from Australia's Drive late last year indicated that plans for potentially broader production were being resuscitated.

How should Volkswagen deal with its diesel problems?

The hounds of hell are bearing down on Volkswagen in the wake of allegations of cheating on diesel emissions testing. In just a single day, Volkswagen's stock has dropped 23 percent and the German government has announced that it is going to investigate a far larger number of vehicles over emissions violations. The American storm is quickly becoming a global one. Volkswagen sells over a million diesel vehicles a year and also has more than 13 percent of the automotive market overall – it was the number one automaker in the world up until the scandal. Yet in a matter of hours, Volkswagen has also become a pariah with potential fines and recalls that may be dwarfed by how the alleged lies and deceit change how governments and consumers view the company. Consumers are really going to be the key to the company's survival. It's those consumers who are really going to be the key to the company's survival. Every single one of them now finds themselves with a product that was sold illegally and may not be registered until recall work is done. What's worse is that Volkswagen doesn't yet have a solution for the emissions issue to offer these customers. It should also be noted that this is not the first time Volkswagen has found itself in violation of EPA emission regulations. Volkswagen is in a world of trouble, so what now? As a car dealer and former financial analyst who took several companies public, I believe Volkswagen can and should consider three points of action that would make an enduring difference in the times to come. 1. Offer affected TDI owners a compelling reason to stay with the brand. Recall work and a cup of coffee at the dealership are not going to be enough to placate current owners. Volkswagen should provide compensation for customers at the earliest opportunity and offer some type of inducement that keeps them within the fold. This shouldn't be the industry's version of a Chuck E. Cheese coupon - a small discount on a new vehicle. Volkswagen needs to offer something along the lines of a strong warranty extension of the entire powertrain (not just the emissions system) or some type of valuable feature upgrade for these vehicles so that owners feel that they have been treated fairly. Perhaps a combination of a brand new navigation system, software upgrades for the infotainment components, or some type of basic free WiFi service would be a healthy act of generosity.