2006 Audi A6 3.2l V6 Quattro Awd Navscreen Sunroof Leather Xenons Heatseats 1own on 2040-cars

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Audi revisits Ahab on desert island paradise in new ad

Well, call us Ishmael. Long ago (okay, about eight months), Audi debuted an ad during the NFL playoffs called "Ahab." It showed a salty tow truck driver and his years of catches. During that time, one particular car eluded and haunted him - a white Audi A6, whose Quattro all-wheel-drive system had no issues with the inclement conditions.
Now, there's a sequel that has Ahab, not dead and not missing any legs, on a tropical island. What he doesn't realize, though, is that the white whale (which, Audi, if you're going to associate an animal with a luxury sedan, a whale isn't the best choice) has followed him. Take a look at chuckle-worthy spot below, and then click over and see the spot that started it all from back in January.

New Audi Sport Quattro Laserlight geeks out with mad lumens

It's safe to say that, at least as far as automotive companies go, Audi's Sport Quattro Laserlight concept car is stealing the show here at CES in Las Vegas. The car's 700-horsepower hybrid powertrain and carbon-fiber bodywork mean that it would go like stink if it were ever allowed to turn a wheel, and the shapely coupe stance looks every inch the part of a modern-day super coupe, too. Better yet, the laser-powered headlamps that are the crowning glory of the concept car are actually slated for production at some point in the not-distant future.
We're talking about lasers here, folks. I don't know about you, but if you had told the 10-year-old, Real Genius-watching version of me that there'd one day be a car with lasers for headlights, well, I'd have wanted one of those things, pretty bad.
Anyway, Audi's lasers may not be able to ignite a giant pack of Jiffy Pop from space, but they are set to be the new standard for illumination on the road. The laser lights are nearly three times as bright and beam twice as far as current, top-notch LED high beams and were called "safer, sharper and more efficient" compared with existing technologies. That "safer" part works on two levels: the brighter beams offer far better visibility, naturally, but Audi also tells us that they won't dazzle oncoming drivers like traditional high beams will. That means you can drive with the maximum illumination at all times. Cool stuff, here at CES.

Audi Prologue Avant Concept points to the future of wagon design in Geneva [w/video]

The new generation Audi R8 and its LMS GT3 racing version are grabbing much of the attention at the Audi stand at the Geneva Motor Show. However, if you are more interested in seeing the brand's future design direction, just take a look at the Prologue Avant Concept that's also on display. Audi traditionally uses the Avant name for the company's wagons, but that's tweaked slightly here. The vehicle is certainly a five-door, but from some angles it looks more akin to a Porsche Panamera-like hatchback. Compared to the B-pillarless Prologue Coupe (that we recently drove), the stretched roof flows all the way to the angled rear hatch, and the result is a very elegant design. The interior tends towards minimalism with just a few screens showing the driving info. The Prologue Avant also ditches the Coupe's petrol-fueled hybrid for a 3.0-liter, twin-turbo diesel V6 plug-in hybrid with a total of 455 horsepower and 553 pound-feet of torque, which is linked to an eight-speed gearbox. Audi claims the setup reaches 62 miles per hour in 5.1 seconds and allows for 33 miles of pure electric driving. To get a sneak peek at what's next from Audi, take a look at the Prologue Avant Concept on the floor of the Geneva show in the gallery above.