2006 3.2 Avant Used 3.1l V6 24v Automatic Awd Premium on 2040-cars

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Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

MT's Jessi Lang recounts her harrowing Autobahn R8 crash

Automotive enthusiasts know the name, face, voice and stories of Jessi Lang well. And if they don't, they should. The longtime Motor Trend video presenter and host of The J-Turn is a regular fixture on the automotive scene, and one of our favorite to watch. But a year ago, Jessi vanished from the scene. And we're sad to say she hasn't been kicking back enjoying umbrella drinks on the beach all this while. A year ago Lang went on a pilgrimage to Germany, driving a Porsche 911 GT3 on the Nurburgring and an Audi R8 modified by Abt on the Autobahn when the unthinkable happened. A car swerved out of its lane and into Jessi's path. A catastrophic collision ensued, and Lang was seriously injured. Jessi's been recovering from the multiple fractures and life-threatening lacerations ever since, and in her first appearance back on the net, has returned to tell her harrowing but courageous story. We wish her all the best on her long road to recovery, hope to see her back to her old self again soon, and invite you to watch the heart-rending story here.

New Audi Quattro concept coming to Frankfurt?

We first saw the Audi Quattro Concept at the 2010 Paris Motor Show, and since then we've been tugged this way and that by a series of rumors as to whether the car will be built or not, and whether such a car will live at the accessible or the exalted end of the cost spectrum. A report in Germany's Auto Zeitung from June restarted the fires of gossip with a report that a production version of the concept will appear at the Frankfurt Motor Show, and put it firmly in the exalted sphere.
Now, just a month from the show, Auto Bild has a similar report, sketching out an upmarket car but on a different platform. Back when we drove it, the Quattro concept was built on a spaceframe based on the RS5 platform and got its go from a 2.5-liter five-cylinder engine with 380 horsepower and 354 pound-feet of torque (the show car got 408 hp from a turbocharged five-cylinder). The June report from Auto Zeitung said this new reveal would be powered by a modified version of the twin-turbo 4.0-liter V8 from the RS7 that would put out something like 650 hp. Auto Bild, on the other hand, reports that the engine will be tuned to something like 600 hp and the new concept will ride on an "enhanced" version of the A6 platform.
Both reports agree that the car we'll see will preview Audi's new design language with "tauter, more angular lines." Lightweight and exotic materials will be used in efforts to reach a supposed target weight of 1,200 kilograms (2,640 pounds), down from a target of 2,900 pounds in earlier report. Auto Bild says that Audi still hasn't decided whether to make a production version, but if they are correct about the direction of the concept, any retail offering based on it isn't going to be cheap.