2005 Audi A6 4dr Sdn 3.2l Quattro Awd All Wheel Drive on 2040-cars

Auto blog

Daily Driver: 2015 Audi S7

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, featuring impressions from the staffers that drive them every day. Today's Daily Driver features the 2015 Audi S7, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT [00:00:00] Hi, all. This is Seyth with Autoblog. I'm here driving the 2015 Audi S7. I'm caught in a kind of annoying, normal, end-of-the-work-day suburban traffic right now, but even that helps to illustrate the point that I'm trying to make about the S7, is that it really is one of the best all-around grand touring cars that you can buy. A really, really good grand tourer has to do three things. [00:00:30] One, it has to look amazing. It has to feel really special inside and out. The second part is that it's got to be a great long-range cruiser. It needs to be powerful on the highway, be able to be very comfortable and quiet if you're taking it long distances, kind of like your typically Autobahn car. Three, and I think this is really difficult with the second one that I mentioned, I think that grand tourers have to be really great at driving like sports cars. [00:01:00] You're going along and you're touring on the highway and you know that a really great road is coming up. The car should be able to get off on that road and handle like something much lighter and still have that great cruising character. That's one of the reasons why I've always liked the entire Audi A7 line, but especially this S7 because the A7 itself in all of its guises is really a pretty great cruiser and a really practical all-around car with the space in the hatch [00:01:30] and reasonable room in the back seats. The S7 with the turbocharged 4.0-liter V8 making 420 horsepower and 406 pound-feet of torque really amps up the sportiness. Now don't get me wrong, the S7 is far from a sports car. It's not very light. It's got a long wheelbase. It is nimble, especially with Quattro, but it doesn't feel especially nimble. It doesn't want to change directions super quickly. It splits the difference between the two. That being said, [00:02:00] when you get up to some of your favorite roads, it doesn't disappointment you either because of all the power and grip and some pretty decent sporting character available. Of course one thing that you do lack in a big GT like this S7 vs.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Audi gets into tablet market with Android-powered Smart Display

Relatively small in newsworthiness compared with laser-equipped hybrids and all-new cockpit concepts, Audi has also announced a branded, Android-powered tablet called Smart Display at CES this week.
Audi has partnered with Google for its in-car computing software for years now, so it's hardly surprising to hear that its first foray into the world of tablets runs a Google OS (which one is still unclear), and has Android guts. Sorry, iPad users. The 10.2-inch tablet wears a lovely aluminum chassis that seems right in line with Audi's typical industrial design, and is packed with Nvidia's Tegra T40 processor.
Smart Display is meant to highlight the upcoming cleverness of Audi's newly announced in-car LTE connectivity (by way of continued partnership with AT&T). Users can, in theory, access the Google Play store while on the go, and then download and fiddle with Android-based apps until their very hearts are content. By "users" we mean "passengers" here, and so does Audi, though we're not exactly sure if there are measures in place to keep a driver from tableting while driving.