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First official Audi R8 photo leaks

The next-gen Audi R8 makes its grand debut in a just a few days at the 2015 Geneva Motor Show. However, leaks aren't uncommon for such a highly anticipated model, and it appears that the first official shot of the future supercar is now online. Autoblog en Espanol claims this is the first leaked factory photo showing the new Audi R8 completely undisguised. The single image depicts the supercar from the front, and it looks a lot like both Audi's own official teaser and the previous blurry image from Instagram. Based on this picture, the German designers thickened the outline around the grille at the front and added vertical slats at each corner. They also removed the gentle curve in the headlights in favor of a completely angular look. While the side blades were one of the major styling features of the original, their appearance has been toned down by removing the vertical, contrasting strip running up the body. Though the exterior design seems to evolve the R8 slightly, there are some big changes for the powertrain. Audi is ditching the V8 for the latest model and opting for two tunes of the 5.2-liter V10. The standard version gets 540 horsepower, and the Plus pushes output up to 610 hp. The top trim can reportedly hit 60 miles per hour in 3.2 seconds and reach a top speed of 205 mph. Although, there are already the rumors of other variants, including a turbo V6, coming later. Related Video:

Audi A9 Concept teased in video, new design chief tells us what to expect in LA

Audi has just dropped another teaser for the A9 Concept it'll be displaying at this month's LA Auto Show. This time around, instead of one static image, we get a tantalizing video of the showcar narrated by new Audi design chief Marc Lichte.
In terms of the A9, we get a better look at the body form than we've yet seen, and we also sneak a peek at its massive, blocky, turbine-style wheels that the conceptual flagship will wear in Los Angeles.
Lichte also takes this video opportunity as a chance to say how-do-you-do to the enthusiast community, commenting not only on his vision for the A9, but also offering up his bona fides in terms of family racing and art heritage. Get to know the man behind the car behind the sheet, here.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.