2002 Audi A6 4.2l Quattro (great Condition And Low Reserve) on 2040-cars

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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Audi re-illuminates Sport Quattro with Laserlight concept for CES

Automakers typically spend months working on a concept car, then unveil it at a car show and move on to the next. But Audi has demonstrated a propensity at refining the same concepts and bringing them back for more. Just look at how many time Audi iterated its E-Tron concept, and how many diesel R8s it toyed with. It brought the Italdesign Parcour out of retirement and rechristened it the Audi Nanuk, and it's been doing the same with the Quattro concept for the past several years. The German automaker rolled out the first Quattro concept back in 2010, and followed up with the reborn Sport Quattro concept less than a year ago. And now it's preparing to unveil yet another.
Called the Sport Quattro Laserlight concept, this time it's not as radical a departure from the Sport Quattro concept as that was from the first Quattro concept. In fact, there's really only one vital difference. That'd be the laser headlights "that leave all previous systems in the dark," according to the press release below. The system uses matrix LEDs around the outside of the element as low beams, and lasers on the inside for high beams. Measured in mere microns, the laser diodes are significantly smaller than LEDs, while lighting up the road ahead for nearly half a kilometers (1,640 feet), providing twice the lighting range and three times the brightness of LED high beams.
Otherwise the concept car you see here and which Audi will display at the Consumer Electronics Show in Las Vegas next week is essentially the same as the one it showed in Frankfurt this past September. It's got the same measurements, wearing the same CFRP bodywork, with the same interior and the same 700-horsepower hybrid powertrain, only the yellow exterior has been repainted Plasma Red and the black interior redone in a more low-key Slate Grey, as you can see from the high-res image gallery above.

Evo drives the Audi R18 E-Tron Quattro on track

Audi invited Evo scribe Richard Meaden to the Misano circuit in Italy to drive the Audi R18 E-Tron Quattro - and not just any R18 Quattro, were such a thing possible, but the No. 2 car that took first place at Le Mans this year driven by Marcel Fassler, Andre Lotterer and Benoit Treluyer. Meaden got just four laps in the diesel hybrid racecar - a warm-up, two hot laps and a cool down lap - so this wasn't about testing the R18 E-Tron's limits. In fact, Meaden makes it clear that such a thing isn't even possible for less than a professional driver; when driving at his limits (admittedly in Audi's very expensive car being watched by dozens of Audi engineer eyeballs), the data showed he was using 60 percent of the pedal effort of the professionals. Nevertheless, Meaden does have a lot to say about how the car delivers its massive ability, and with the wide-view shot of the cockpit we also get to see how busy and how intimate an endurance driver's office is. Check it out in the video above. News Source: Evo via YouTube Green Audi Racing Vehicles Videos evo