2001 Audi A6 Quattro 2.7 Turbo Sedan (no Reserve) on 2040-cars

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Next-gen Audi A4 spotted

With fresh entries from Lexus and Mercedes-Benz and a newer entry from BMW, Audi is in a rather precarious position with its A4 sedan, which has been on sale in its current form since 2008 (aside from its 2012 mid-cycle refresh). It's high time a new vehicle takes its place.
If Audi follows convention, the vehicle shown above will be known internally as the B9, and will ride atop the so-called MLB Evo, a new version of the modular platform underpinning the current A4 (and a whole heap of other Volkswagen Group products). That new bit of hardware should bless the next-gen A4 with a weight savings of anywhere from 175 to 220 pounds.
In terms of its looks, our spies point to a more evolutionary approach. Expect the A4 to borrow from the design being pioneered by the third-generation Audi TT, particularly around the grille, which should be more upright. The wheelbase should get a stretch while Audi will clip the overhangs of its midsizer, relative to the current sedan.

Audi Nanuk Concept likes Parcour, puts four rings on it

Without a doubt, one of the coolest (and weirdest) debuts from this year's Geneva Motor Show had to be the Italdesign Giugiaro Parcour concept. And ever since the off-road performance coupe with Lamborgini guts made its debut, we've sort of been smitten with it. We figured this neat two-door would be a one-and-done show car, but to our delight, the folks at Italdesign worked with Audi to create this, the Nanuk Quattro Concept, which makes its debut here at the 2013 Frankfurt Motor Show.
Unlike the original Parcour, the Nanuk ditches the high-revving Lambo-sourced 5.2-liter V10 in favor of a twin-turbocharged 5.0-liter diesel V10. That's a beast of an engine, and with 544 horsepower and 738 pound-feet of torque on hand, it means the 4,189-pound, all-wheel-drive Audi can scoot to 62 miles per hour in under four seconds. Of course, being a diesel, it's surprisingly efficient, and we're told the Nanuk can achieve up to 30 miles per gallon.
As much as we sort of hate the term, the Audi Nanuk is a proper coupe-crossover if we've ever seen one, and utilizes the automaker's next-generation adaptive air suspension (the Parcour had a different pushrod arrangement) that offers a range of almost three inches of height adjustment. There's also an integral steering setup, meaning the rear wheels can turn up to nine degrees in the opposite direction of the front rollers, improving maneuverability.

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.