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New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

New Audi A5 to debut in Ingolstadt on June 2

Audi will introduce the second-generation A5 during a late-night lightshow at its Ingolstadt, Germany, museum on June 2. In the announcement, the company only called out the standard model, but a new S5 coupe is probably not too far behind. Details on the next A5 have been scarce, and spy shots haven't revealed much. Our most recent images come from June of last year and show a vehicle that more or less follows the current A5's theme – a two-door A4 with a few small visual tweaks to distinguish it from the sedan, including a wider stance. Expect an interior treatment very similar to the A4's as well. The new coupe's mechanicals should mirror those of the four-door as well. The A5 will likely stick with a 2.0-liter, turbocharged four-cylinder (the A4's currently makes 252 hp) and ditch the current car's eight-speed automatic transmission for a new seven-speed dual-clutch. Unlike the sedan, the coupe is likely to continue offering a six-speed manual, as it is positioned as a sportier option even if it shares the A4's platform. Front-wheel drive will be standard, while Quattro all-wheel drive will be the one to buy. The S5 should definitely offer a manual again, along with the S4's 354-hp turbo 3.0-liter V6 and standard all-wheel drive. A seven-speed dual-clutch will be an optional extra, again, just like on the S4. Timing of the new A5's arrival appears to have shifted. A leaked product roadmap originally called out April 2016 for the A5 and S5 hardtop and May 2016 for the Cabriolet versions. Based on the June 2 debut, it looks like Audi pushed those dates back, so we'd expect the new convertibles to make their debut sometime in July. The new A5 is pegged to arrive as a 2018 model. We'll have all the details on the new A5 Coupe when it debuts early next month. Related Video:

World Car of the Year finalists announced

To say the 2014 Geneva Motor Show was packed full of news is an understatement as big as the show's home at the Palexpo convention center. Despite everything that we were able to cover during this year's show, there's still more coming out of Switzerland, including the announcement of the finalists for the 2014 World Car of the Year Awards.
We reported on the original list of finalists over three weeks ago, and now, that initial list has been pared down to three finalists for each of the five awards. The finalists were announced at a press conference by frequent Autoblog contributor and co-chair of the awards, Matt Davis (above).
The finalists for the overall title of 2014 World Car of the Year are the Audi A3, the BMW 4 Series and the Mazda3. The World Luxury Car of the Year will be either the Bentley Flying Spur, the Mercedes-Benz S-Class or the Land Rover Range Rover Sport, while the Performance Car of the Year will be awarded to the Chevrolet Corvette Stingray, the Ferrari 458 Speciale or the Porsche 911 GT3 (which, um, yeah...).