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Next Audi R8 to be up to 130 pounds lighter

"Simplify and add lightness," as Lotus founder Colin Chapman said. In a world where even supercars are subject to environmental, efficiency and emissions standards, lighter vehicles are being looked on as a sort of panacea - make it lighter, and it's automatically faster, more agile, easier to brake and better on gas.
Knowing this, it comes as no shock that Audi is looking at ways to lighten up its next-generation R8, with the brand's head of technical development Ulrich Hackenberg targeting a 110- to 130-pound diet for the mid-engine rocket. This supports previous reports regarding the focus for the next R8. Motor Trend reports that aluminum and carbon fiber feature heavily in plans for the next R8, which should go a long way toward slimming down even the lightest of R8s, the 3,678-pound V10 Plus model.
There's more over at Motor Trend, including the buff book's attempts to get Hackenberg to discuss powertrain options for the next R8.

2016 Audi SQ5 TDI Plus a quick sprinter with 35 mpg

Not only does Europe get cool diesel-powered models, but occasionally, some of those oil-burners are of the high-performance variety. Take the Volkswagen Golf GTD, Audi Q7 V12 TDI, and now this, the new Audi SQ5 TDI Plus. In this new form, the 3.0-liter, turbodiesel V6 is very nearly as powerful as the supercharged V6 available in the US-market SQ5, producing 340 horsepower. That's 27 more than stock, for those keeping track at home. In terms of torque, of course, the diesel-powered SQ5 just embarrasses the gas-powered CUV. Torque is up 37 pound-feet to a thumping 516 lb-ft. We'll go ahead and classify that as a lot. This extra output allows the SQ5 TDI Plus to hit 62 miles per hour in just 5.1 seconds, matching the supercharged model we have access to here in the US. The top speed, as with the gas-powered model, is limited at 155. Unlike North America's CUV, though, fuel economy is very impressive. European drivers can expect the equivalent of 35.6 miles per gallon, compared to just 24 mpg with the gas engine. We have a full set of images of the new SQ5 TDI Plus from the floor of the 2015 Frankfurt Motor Show. Scroll up and check them out. Related Video: Even more power and top-of-the-line equipment: The Audi SQ5 TDI plus with 250 kW (340 hp) - The SQ5 TDI plus will launch on the German market in October 2015 - 700 Nm of torque; from 0 to 100 km/h in 5.1 seconds - On request, exclusive equipment package from quattro GmbH Audi is further expanding its range of S models. In October, the new SQ5 TDI plus* will arrive at German dealerships with more power and driving pleasure and even more extensive equipment – with 250 kW (340 hp), sport differential and 21-inch wheels. Even in its basic version, the successful Audi SQ5 TDI* comes as an SUV with the performance of a sports car. The plus version has an even higher power output. The biturbo V6 TDI produces 250 kW (340 hp) from its three liters of displacement by way of increased injection pressure. This results in 20 kW/27 hp more power compared to the SQ5 TDI. Its peak torque is increased by 50 (36.9 lb-ft) to 700 Nm (516.3 lb-ft). The powerful diesel SUV accelerates from 0 to 100 km/h (62.1 mph) in just 5.1 seconds; the top speed is electronically governed to 250 km/h (155.3 mph). In the NECD cycle, it merely requires 6.6 liters of fuel per 100 kilometers (35.6 US mpg) with emission of 174 g CO2/km (280.0 g/mi).

A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek