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Audi reveals virtual reality 'dealership in a briefcase'

Virtual reality still seems like technology that should be lumped in with the flying car and colonizing the moon as the sort of perennially "almost-here" Next Big Thing that never quite arrives. However, devices like gaming's Oculus Rift suggests that it's too soon to write off VR just yet, and Audi apparently agrees. The heart of its new VR Experience is a headset that customers wear that lets them see a virtual car before their eyes. Using the technology, the potential buyer can sit behind the wheel or open up the trunk. A camera tracks their head movements and adjusts the image on the goggles accordingly. To make the whole experience even more immersive, headphones let them hear the sound of the door or listen to the radio. The German automaker claims that the VR Experience technology will be available in "dynamic growth markets" by the end of 2015. The system will essentially offer the entire dealership experience in a device the size of a briefcase, and it'll be possible to view every possible equipment combination and color on all of the brand's models. The immersive hardware sounds amazing, if it's as good as the automaker claims. Among other things, VR will allow buyers to pick out just the right color and trim, even if the dealer doesn't have that specific combo in stock. Read below for Audi's announcement of this sci-fi gadget that the company claims is on the way. Audi VR experience: the dealership in a briefcase Innovative virtual reality headset extends advisory service at Audi dealers Sales chief Luca de Meo: "Further proof of Audi's pioneering role in sphere of digitization" First Audi dealerships to introduce new sales tool by end of 2015 Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.

2016 Audi S6 Quick Spin [w/video]

Back in my salad days, when I was rocking a the greatest Civic Si of all time, the occasional pair of leather pants, and a yen for malt liquor and grass (both of which quickly put an end to the leather pants), a car like the 2016 Audi S6 would've made my head explode. "What's that?" I might have asked. "A roomy four-seat Audi with more than 400 horsepower and all-wheel drive, that looks like it was sculpted by Ralph McQuarrie? Pushing 30 mpg and under five seconds to 60 miles per hour? The hell you say." And that's even before Future Me showed Skinny Me an interior full of carbon fiber and aluminum, God's own quilted-leather sport buckets, and a 'radio' that would've made my Dreamcast look like an Atari 6400. (If you haven't picked up on the vibe yet, I was kind of a weird nerd in the late '90s.) Gentlemen, we live in the future; I just drove a mid-cycle-refresh Audi that proves it. Driving Notes The 4.0-liter, turbocharged V8 is tailor-made for smoothly pulling around anything less-well-endowed than the M5/E63/CTS-V set. Now up to 450 horsepower and 406 pound-feet of torque (versus the 420 hp and 406 lb-ft of last year's model), there's enough pull in the easily accessible powerband to satisfy all but lunatic drivers. It doesn't feel staggeringly fast, but that's only because 500 horsepower has become so commonplace in the new uber sedan game. It's quick enough. Remember when 250 hp was a crazy number? The car sounds like it has a V8, too. That may seem obvious, but in Generation Direct Injection things tend to get a bit clattery. You'll get some of that if you open the hood with the engine running (as I did in one of the Short Cuts above), but none where it counts: behind the wheel, windows up, stereo down, foot to the floor. That recipe delivers a hushed, baritone-sung song about understatement. Less subtle is the braking force when used at or near the top of its ability. After a moment of surprise and delight while decelerating in normal traffic, I went back-road hunting to test a few pseudo panic stops. Vented 15.7-inch front discs, with 14-inchers in the rear, provided a fast and steady haul-down from 70 miles per hour. Remember when wheels were 15 inches? I mean, you need those big brakes and potent engines to move and stop a car this hefty. With a base weight of 4,486 pounds – no doubt heavier still in my loaded, Dutchman-driven example – it still kind of blows my mind to see the 27-miles-per-gallon highway number.

The VW emissions carnage assessment with an upside

Bombs cause destruction. Even if they're intelligently guided and pinpoint, there's always collateral damage. The strange Volkswagen brew, which is still spontaneously combusting in plain sight, will result in aftershocks for years. And the professional end of the corporation's top leadership will not be the only casualties. Blows are striking shareholder confidence, the residual value of the cars involved, consumer confidence, and the German economy itself. A hard rain's going to fall elsewhere, too. Here are just four damage assessment areas. The High-Compression Past and Low-Compassion Future of Diesels Despite European and especially German manufacturers' high belief that diesel engines were a way to light-duty automotive salvation, VW's scandal started the last nail in the fuel's coffin. Regulations both in the U.S. and in Europe for particulates and nitrogen oxide (NOx) are getting much harder to meet, and this is at the very core of VW's deception. Even with the high-cost exhaust after-treatment systems, sky-high fuel pressure, and sophisticated electronics, the inescapable NOx realities won't be washable by technology in an affordable way. German engineering pride will have to work a real miracle to meet these looming regs and the stain of VW's scandal did the whole diesel movement no favors. Perhaps not so ironically, the E.U. adopted more stringent emission standards this year, which closely mimic the U.S. Tier 2, Bin 5 figures phased in for 2008. Indeed, when VW announced it was able to meet the stringent US NOx emissions standards in 2009 for its diesel engines without urea injection as an exhaust after-treatment, it was a particularly high point of engineering pride for the company. No other manufacturer had figured out how to do so. One Honda official at the time remarked that they had simply no idea how VW was achieving this feat and Honda couldn't come close. Well, neither could VW. On a macro scale, European cities are also starting to face government fines for air quality violations. This is forcing those cities to find various ways to cut smog-related causes like tailpipe emissions. In fact, Paris has gone to the length of restricting car use on a sliding scale when smog persists, while electric cars are free to roam. France's longer and larger plan is banning diesel fuel for light-duty transportation entirely. But why was there a frothy focus by the European manufacturers on diesels in the first place?