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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Audi reveals new beefed-up A8 L Security

Audi claims is the lightest armored vehicle of its kind.
If there were ever a sedan that deserved the descriptor of "luxury," surely it's the Audi A8. Particularly in long-wheelbase form. But for many of Audi's wealthy customers around the world - namely those in developing markets - there can be no greater luxury than security. And for just those customers, Audi has announced the new A8 L Security.

2016 Audi S6 Quick Spin [w/video]

Back in my salad days, when I was rocking a the greatest Civic Si of all time, the occasional pair of leather pants, and a yen for malt liquor and grass (both of which quickly put an end to the leather pants), a car like the 2016 Audi S6 would've made my head explode. "What's that?" I might have asked. "A roomy four-seat Audi with more than 400 horsepower and all-wheel drive, that looks like it was sculpted by Ralph McQuarrie? Pushing 30 mpg and under five seconds to 60 miles per hour? The hell you say." And that's even before Future Me showed Skinny Me an interior full of carbon fiber and aluminum, God's own quilted-leather sport buckets, and a 'radio' that would've made my Dreamcast look like an Atari 6400. (If you haven't picked up on the vibe yet, I was kind of a weird nerd in the late '90s.) Gentlemen, we live in the future; I just drove a mid-cycle-refresh Audi that proves it. Driving Notes The 4.0-liter, turbocharged V8 is tailor-made for smoothly pulling around anything less-well-endowed than the M5/E63/CTS-V set. Now up to 450 horsepower and 406 pound-feet of torque (versus the 420 hp and 406 lb-ft of last year's model), there's enough pull in the easily accessible powerband to satisfy all but lunatic drivers. It doesn't feel staggeringly fast, but that's only because 500 horsepower has become so commonplace in the new uber sedan game. It's quick enough. Remember when 250 hp was a crazy number? The car sounds like it has a V8, too. That may seem obvious, but in Generation Direct Injection things tend to get a bit clattery. You'll get some of that if you open the hood with the engine running (as I did in one of the Short Cuts above), but none where it counts: behind the wheel, windows up, stereo down, foot to the floor. That recipe delivers a hushed, baritone-sung song about understatement. Less subtle is the braking force when used at or near the top of its ability. After a moment of surprise and delight while decelerating in normal traffic, I went back-road hunting to test a few pseudo panic stops. Vented 15.7-inch front discs, with 14-inchers in the rear, provided a fast and steady haul-down from 70 miles per hour. Remember when wheels were 15 inches? I mean, you need those big brakes and potent engines to move and stop a car this hefty. With a base weight of 4,486 pounds – no doubt heavier still in my loaded, Dutchman-driven example – it still kind of blows my mind to see the 27-miles-per-gallon highway number.