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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

2017 Audi A4 Prestige is round 2 of our long-term test

The first of our long-term Audi sampler platter, a Glacier White metallic 2017 A4 Premium Plus, has already departed from the fleet. Replacing that mid-grade model is a range-topping 2017 Audi A4 Prestige wrapped in a beautiful shade of Moonlight Blue metallic paint. At first glance, aside from the color, not much appears to be different between the two models. Here's what's changed. What we got The Prestige trim starts at $46,850 and sits atop the A4 range. The only way to go up is to step into the new S4, but that dish comes later. The A4 Prestige comes with all of the expected trimmings - a 2.0-liter turbocharged inline four making 252 horsepower and 273 lb-ft of torque, a seven-speed dual-clutch transmission, and Quattro all-wheel drive - along with most of the features from the Premium Plus package such as LED headlights and a 3D Bang & Olufsen sound system. Prestige extras include parking sensors with a surround view camera, a full-color heads-up display, LED interior lighting, and bits from the technology package such as Audi virtual cockpit, MMI navigation, and extra parking sensors. The technology package was a $3,250 option on our first A4. The biggest difference between the two models is the availability of certain options. Only the Prestige can be equipped with the warm weather package, the adaptive dampening suspension, and the driver assistance package with adaptive cruise control and active lane assist. We passed on these in order to keep things similar to our long-term Jaguar XE. We added 19-inch wheels with 245/35ZR19 Hankook Ventus S1 evo2 summer tires because Michigan isn't cold and desolate all year round. That said, we did check the box for the cold weather package with heated seats at all four corners and a heated steering wheel. The final option was the sport package that adds a black headliner, sharper suspension, and four-way power lumbar support. All in, the new A4 rings up at $51,575, just less than $2,000 more than the $49,825 Premium Plus, as the latter was equipped with the now-unavailable $1,100 First Edition package. What we skipped We decided once again to skip the manual transmission. While it may inject a little more fun into an already enthusiastic car, few shoppers actually opt for a three-pedal setup. With that in mind, we chose the excellent seven-speed dual-clutch transmission, a no-cost option. We also decided to keep things simple and passed on the driver's assistance package.

Jaguar I-Pace named World Car of the Year

NEW YORK — The Jaguar I-Pace has been named World Car of the Year, an award meant to honor the most significant new car introduction and conferred by an international jury of automotive journalist judges. The group announced the winners of additional awards at the New York Auto Show, with the Audi A7 named World Luxury Car of the Year, the McLaren 720S recognized as World Performance Car of the Year, and the Suzuki Jimny named World Urban Car. The I-Pace additionally took home two other awards: World Car Design of the Year and World Green Car of the Year. The WCOTY team of 86 jurors hail from 24 countries, and the organization is independent and not tied to any publication. This is the 15th year for the awards. For this year's World Car of the Year award the top three finalists were the I-Pace, the Audi E-Tron, and the Volvo S60/V60. Previous WCOTY winners were the Volvo XC60 in 2018 and the Jaguar F-Pace in 2017. View 74 Photos