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Audi boosts A3 Sportback e-tron plug-in hybrid production to 50 a day

Should we try to translate "Damn the torpedoes, full speed ahead" into German? Audi might force us to do that. That's because the German automaker has stepped up production of its new plug-in vehicle – the A3 Sportback e-tron plug-in hybrid – which is never a bad thing. Audi was circulating prototypes of the PHEV as early as 2012 and launched production this summer at a clip of 30 vehicles a day. Now, the company is saying that it's upped that daily production rate to 50. That's not exactly Ford F-150 manufacturing territory, but it's a pretty good sign that more Europeans are clamoring for the plug-in than Audi expected. The A3 E-Tron is priced at about $51,000 in Germany and pairs a 1.4-liter gas-powered engine with an electric motor to produce 204 horsepower and get the car from 0 to 60 miles per hour in less than seven and a half seconds. More impressively, the A3 Sportback e-tron plug-in hybrid can go 30 miles on electricity alone plus another 550 miles on gas power, and gets a Euro-based fuel-economy rating of a monstrous 156 miles per gallon. Check out Audi's press release below and take a look at our drive impressions here. On the line and on time: Production of the Audi A3 Sportback e-tron • First plug-in hybrid model drives off the assembly line in Ingolstadt • Assembly processes integrated into the A3 line • Maximum safety for employees, top quality for customers Production of the Audi A3 Sportback e-tron: Assembly – On the engine and component assembly line, the electric motor and transmission are fitted to the engine. Approximately 50 cars every day, with the same timing and on the same assembly line as the other models: Audi is now ramping up production of the Audi A3 Sportback e-tron*. The premium manufacturer is producing its first plug-in hybrid model at the brand's main plant in Ingolstadt. "We started series production of the Audi A3 Sportback e-tron in the summer," said Dr. Hubert Waltl, Board of Management Member for Production at AUDI AG. "Most of the assembly work is integrated into the A3 line; no separate manufacturing is necessary. That demonstrates the flexibility and efficiency of our production planners and employees." With the Audi A3 Sportback e-tron, Audi is launching the mobility of the future. The compact five-door combines a 1.4 TFSI combustion engine with a 75 kW electric motor, resulting in a total system output of 150 kW (204 horsepower).

Volkswagen Group, BMW Z4 top Total Value Awards by Strategic Vision

It was just nine months ago that Strategic Vision announced its 2011 Total Value Awards, but you don't have to wait until next year for the 2012 awards. The Volkswagen Group keeps its lead as the number one brand, with seven products taking top category spots: Golf, Jetta Wagon, CC, Eos and Audi A3 Wagon, Q5 and Q7. Strategic Vision says "true innovation" - "rich and impactful, intuitive, motivational, in-depth and is able to trigger description by the user in great specificity" - is the open secret of the brands with the strongest showings. Results are culled from 77,153 owners covering more than 350 new cars bought between September of 2011 and 2012 ranked in the Total Value Index (TVI).
Other notable winners are Hyundai-Kia following VW in the brand category and having the Hyundai Elantra and Kia Sorento among category winners, the BMW Z4 taking the premium roadster category and the highest overall score of any vehicle, the Chevrolet Volt continuing to gather silverware in the Special Category, nabbing the second-highest score of all and representative of "nearly perfect innovation," and Chrysler and Dodge being most improved.
Check out the press release below for your day's dose of jargon and all the winners.

1956 DKW Audi electric van beautifully restored

These days, electric vehicles that make commercial deliveries aren't entirely rare. UPS has a small fleet in California, and at least 5,000 Renault Kangoo Z.E. models are in use by France's national postal service. But the history of this concept is much older. In fact, one of the companies represented by Audi's four rings had an example about 60 years ago. Audi Tradition just completed a full restoration of this blue 1956 DKW Elektro-Wagen to add to the company's collection of historic vehicles. It's quite a rare find because only two are still known to exist. Audi estimates that DKW built about 100 of these electric vans between 1955 and 1962, and they were primarily sold to energy companies, public utilities and battery makers. To create the EV model, DKW took its normal Schnellaster delivery van and replaced the model's two-stroke engine with an electric drivetrain. The vans weren't exactly speedy, though. The motor produced about 6.7 horsepower and lead-acid batteries offered 200 amp hours of power running at 80 volts. It gave the Elektro-Wagen a claimed range of about 50 miles and a 25 mile-per-hour top speed. Following the restoration, Audi took van to the island of Wangerooge in the North Sea to show it off. The location is perfect, too, because vehicles with internal combustion engines are banned on the island. If you can read German, feel free to find out more in the press release below. „DKW Elektro-Wagen" zu Audi heimgekehrt Einen von zwei verbliebenen DKW Elektro Schnellaster restauriert Klein-Bus einst auf der Nordseeinsel Wangerooge im Einsatz Audi Tradition prasentiert einen aussergewohnlichen Neuzugang in seiner historischen Sammlung: einen „DKW Elektro-Wagen" von 1956. Zwischen 1955 und 1962 produzierte die Auto Union GmbH in Ingolstadt DKW Schnellaster – etwa 100 davon als Elektro-Automobile, die das Unternehmen vor allem an Energieunternehmen, Stadtwerke oder Batteriehersteller verkaufte. Bei dem nun nach aufwandiger Restauration „heimgekehrten" Elektro-Schnellaster handelt es sich um ein besonderes Exponat: Der DKW fuhr auf der Nordseeinsel Wangerooge, wo Automobile mit Verbrennungsmotoren verboten sind. Normalerweise war der DKW Schnellaster mit einem Zweitaktmotor ausgestattet - der „Elektro-Wagen" hingegen mit einem funf Kilowatt (kw) leistenden Reihenschluss-Motor. Die seitlich in zwei Kasten gelagerten Bleibatterien hatten eine Nennspannung von 80 Volt und eine Kapazitat von 200 Amperestunden (AH).