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Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.

Audi design getting big overhaul?

Car and Driver has an update on the design shuffle in Ingolstadt that will ultimately bring more differentiation to Audi products. Last November, Audi design chief Wolfgang Egger spoke of the need to do "something new without breaking from tradition" in Audi design, but talk at the time centered on how the Crosslane Coupe Concept would influence the new looks of the brand's Q cars. The most recent moves appear focused on passenger cars, with designers from Volkswagen Group kin like Bentley and Seat moving to Audi, and outsiders from Alfa Romeo moving in.
While Egger decreed the end of "scalable design" to CD, last November's report said there would be more technology and "greater visual cohesion" between interior and exterior design. We still have no idea what all this means nor when we'll see visible changes in production, but at least we know there's something being done behind the scenes.

Next Audi RS4 to get an electric turbo?

We don't yet know if the next Audi RS4 will come to the US, but whoever gets it could find an electric turbocharger under the hood according to a report in Auto Express. The 4.2-liter V8 that has served for two RS4 generations is retiring from the line, replaced by a twin-turbocharged version of the supercharged 3.0-liter V6 used in the S4. But instead of using two sequential turbochargers - a smaller one to eliminate lag while a larger, more powerful turbo spools up - batteries charged by brake regeneration could power a first-stage electric turbo. The idea hasn't been publicly appointed for a particular model, as Audi's technical chief Ulrich Hackerberg has said that due to expense, that kind of setup "would only be used be used on the very top end models." Since the technology cuts down on the use of exhaust gases, it would also also help in markets like Europe where CO2 emissions are a factor. No matter whether it benefits from all conventional or some electric boost, the horsepower number for the twin-turbo V6 will be more than 420 hp but less than 503 hp, the rating of the V8-powered Mercedes-Benz C63 AMG. Auto Express believes Audi will want to maintain the power gap between the 333-hp S4 and previous, 444-hp RS4. With Hackenberg saying the new S4 will make more than 350 hp, that gets the coming RS4 up to at least 461, but AE figures it "could deliver as much as 480 hp." We'll find out sometime after the S4 launches next year.