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Audi A3 Sportback e-tron gets top grades in European crash tests [w/video]

In simplistic terms, the Audi A3 Sportback e-tron plug-in hybrid will go real far when it needs to go and stop when it needs to stop. The PHEV has now been certified to protect its occupants when they need to be protected. So there's not much more that you can ask from a vehicle. The model received a maximum five-star crash-test rating from the Euro NCAP group, receiving top marks for front, side and rear collisions. The Audi also received kudos for the "multi collision brake assist" feature, which automatically engages the brakes once the car's been in a crash so that it doesn't get into another one. The plug-in hybrid was already getting positive responses from prospective customers. Last month, Audi said it stepped up its production of the model at its German factory from 30 units a day to 50. The PHEV can travel up to 30 miles on electricity alone and another 550 miles on a full tank of gas. More impressively, it has a 157 miles per gallon equivalent (MPGe) rating, using the European driving cycle. Check out a video of the test and Audi's press release below and read our driving impressions here. Five stars for the Audi A3 Sportback e-tron from Euro NCAP Top marks in the front, side and rear collision categories The new Audi A3 Sportback e-tron also offers a high level of safety for children Special prize for Audi pre sense basic and multicollision brake assist system Ingolstadt, December 10, 2014 – The Euro NCAP consortium has awarded the new Audi A3 Sportback e-tron* the maximum five star rating for crash safety. This puts the first volume production plug in hybrid from Audi among the safest cars in its class. The test panel was impressed by the Audi A3 Sportback e-tron across the board: As a result the plug-in hybrid earned top marks in protecting adults and children in a front, side or rear collision. The model also passed tests of its pedestrian protection with flying colors. This year Euro NCAP additionally tested assistance systems for the first time. The A3 Sportback e-tron with Audi pre sense front and Audi active lane assist also fulfilled the stringent requirements in this category. The model received the special "Euro NCAP advanced" prize for its Audi pre sense basic passenger protection system as well as for the Audi multicollision brake assist system that comes as standard equipment. This function initiates braking automatically in case of an accident to reduce the risk of skidding and the danger of a subsequent collision.

Audi A3 supplies tight, model stealing Honda, Toyota sales

It appears that there was a pent up demand for compact, front-wheel drive German luxury sedans that no one really knew about. Not only has the Mercedes CLA-Class been a success in the US with its Hungarian factory running three shifts to keep up, but the Audi A3 Sedan is doing quite well, too, after just three full months on the market.
Audi of America recently announced that the compact sedan shifted 2,452 vehicles in June and 7,735 units of the A3 since the beginning of the year. Not only are they selling; it's the people buying them that's important. According to Audi USA spokesperson John Schilling speaking to Autoblog, "A little over 25 percent of A3 buyers in April were 30 years or under." That's compared to about 18 percent for the A4, he said. Company executives also recently told Edmunds that many of those new customers are brand conquests turning in Honda or Toyota models. We gently mocked Audi when it held A3 Sedan launch parties aimed at hipsters that served craft beer and played indie music, but the marketing worked, apparently.
That said, if you're in the market for an A3, you might have not be able to get one immediately. According to Edmunds, some customers are on a waiting list for the compact luxury sedan. Although, Schilling said that's because Audi is still stocking dealers. "It's a little leaner than other models, but that's mainly because it's new and still ramping up," he said.

Why we can't have better headlights here in the U.S.

It wouldn't be a European auto show if we weren't teased with at least one mainstream vehicle we can't have here. At the Geneva Motor Show last week, the small but vocal contingent of shooting-brake buffs lamented that the Mazda6 wagon won't be coming to our shores, although they can take comfort in the fact that the vehicle won't get the torquey 250-horsepower 2.5-liter turbocharged gasoline engine we'll get here. Mercedes-Benz also announced a new headlight technology in Geneva that likely won't be available here anytime soon. It's just the latest in a long line of innovative and potentially lifesaving front-lighting solutions that the federal government doesn't allow in this country due to outdated standards — and a current lack of leadership at the U.S. Department of Transportation. Mercedes-Benz's new Digital Light system that debuted in Geneva uses a computer chip to activate more than a million micro-reflectors to better illuminate the road ahead. The Digital Light headlamps works with the vehicle's cameras, sensors and navigation mapping to adjust lighting for the given location and situation and to detect other road users. The Digital Light technology also serves as an extended head-up display of sorts by projecting symbols on the pavement ahead to alert drivers to, say, slippery conditions or pedestrians in the road. And it can even project lines on the road in a construction zone or through tight curves to show the driver the correct path. Digital Light will be available on Mercedes-Maybach vehicles later this year, although like any technology it's bound to trickle down to less expensive vehicles. That is, if we ever get it here in the U.S. Audi, a leader in automotive lighting, has repeatedly run into snags trying to bring state-of-the-art car headlights to the U.S. The German luxury automaker's recently introduced matrix laser headlight system, which performs many of the same trick as Mercedes-Benz's Digital Light, also isn't legal on U.S. roads. And five years after the introduction of its matrix-beam LED lighting, which illuminates more of the road without blinding oncoming motorists with brights by simultaneously operating high and low beams, Audi still can't bring that technology to the U.S. either.