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Audi replaces Mercedes as official vehicle supplier to the IOC

The automotive sponsor of the International Olympic Committee for the past 22 years has been Daimler-Benz. No more, as Audi has just signed a four-year deal to be the official auto supplier to the folks who keep the torch alight and on the move. Audi will supply vehicles for the IOC's headquarters in Lausanne, Switzerland and the organization's international events.
In case you're remembering all the stories about BMW and the London Olympics last summer and wondering where Mercedes-Benz was in all of that, the answer lies in the numerous mouths at the Olympic trough. The IOC is the organization and oversight body of the Olympics - much like the way the FIA oversees world motorsport. BMW, though, sponsored the London Organizing Committee for the Olympic Games, so during the games IOC reps rode in Benzes, LOCOG and its guest dignitaries rode in BMWs.
The Volkswagen Group has other ties with the Olympics as well: The Group will be the official vehicle partner for the winter Olympics in Sochi, Russia in 2014, and Audi currently partners the national Olympic federations of Germany, Finland, Russia and Switzerland. The press release below announcing the partnership has all the official details.

Refreshed 2016 Audi Q3 starts at $34,625

The Audi Q3 only arrived in the US for the 2015 model year, and for 2016 the compact luxury crossover is already getting a new front end, plus a bump in price to go with the facelift. The cost for the base Premium Plus trim with front-wheel drive is now $34,625, which includes the $925-destination charge on all models. That's $1,200 more than last year. For the extra money, customers get a resculpted front end that features harder angles in the chrome shield that outlines the grille. The piece now extends to connect to the reshaped headlights, and the air intakes in the bumper get a larger, more aggressive look. At the rear, the taillights also have a tweaked design. Buyers get to choose from new exterior colors, as well, including Hainan Blue, Utopia Blue, Misano Red, and Cuvee Silver. In addition to the revised styling, fore and aft parking sensors and a rearview camera are now among the standard features. The higher-spec Prestige trim now rings up for $39,525 in front-wheel drive form. It adds features like a standard 7-inch MMI navigation system, power tailgate, blind-spot monitoring, a 14-speaker Bose stereo, and full LED headlights. New powertrains are not among the list of changes for the Q3. All models still come with a 200-horsepower, 2.0-liter turbocharged four-cylinder that's hooked up to a six-speed automatic. Front- wheel drive is standard, but Quattro all-wheel drive is a $2,100-option on both trims. Audi announces pricing for the updated 2016 Q3 crossover June 03, 2015 | HERNDON, Virginia Compact crossover receives redesign of front lights, grille, and exterior fascia along with Alu-optic interior MMI controls and interior upgrades Front and rear parking sensors with rearview camera join wide array of standard equipment Full LED headlights and dynamic rear turn signals on Prestige trim Audi today announced pricing for the 2016 Q3. The redesigned compact crossover now boasts a wider array of standard features, including front and rear parking sensors with a rearview camera, as well as an updated dynamic exterior styling for a balance of luxury and functionality. 2016 Audi Q3 The 2016 Q3 boasts a refreshed exterior aesthetic, with redesigned front lights, grille, bumper, side sills and rear lights. The crossover is now offered with standard 18'' 5-arm turbine design wheels. Also available are 19" 5-double-spoke Offroad design wheels.

Audi races ahead with new R8 LMS [w/video]

The biggest news from Audi at the Geneva Motor Show may very well be the reveal of the all-new, second-generation R8 supercar. But the road-going version isn't the only one it's rolling out at the Swiss expo, where it's joined by the new competition-spec R8 LMS. Set to hit race tracks around the world next season, the new Audi R8 LMS picks up where the current one leaves off, having taken 26 GT3 Championship victories and seven 24-hour race wins between 2009 and 2014. That's a heck of a mantle to assume, but the new model looks like it'll be up to the task. Based on the new road-going R8, the new LMS is built to 2016 GT3 regulations and in many ways even exceeds them. In fact, Audi says it meets the more stringent crash requirements for the LMP1 class, and includes its state-of-the-art Audi Protection Seat PS 1 from the R18 E-Tron Quattro. It also incorporates the emergency hatch Audi built in to its DTM racers. Of course, there's more to the new R8 LMS than safety. Despite the addition of those features, the whole package is a good 55 pounds lighter than the outgoing model, thanks to the lightweight spaceframe chassis and the increased use of carbon-fiber components – all the while offering more torsional rigidity. Power still comes from Audi's celebrated 5.2-liter V10 engine producing 585 horsepower, but is now mated to a new six-speed sequential gearbox and benefits from an entirely new electrical system, improved airflow and optimized aerodynamics. All that and more ought to help the new R8 LMS and its customer racing teams achieve the success they're after once it makes its competitive debut at the Nurburgring 24-hour race in mid-May 2016. Related Video: AUDI R8 LMS ESTABLISHES NEW RACE CAR GENERATION: LIGHTER AND SAFER THAN EVER BEFORE Ingolstadt, March 3, 2015 – Audi is again running in front. As one of the first automobile manufacturers to do so at the beginning of the 2015 season, the brand with the four rings is presenting a race car that already meets the requirements of the new GT3 regulations to be introduced in 2016. The new Audi R8 LMS is lighter and safer than ever before. It features even more race car technology, clearly improved aerodynamics and, as a result, provides customers with an efficient concept. Back in spring of 2014, Audi began testing the new R8 LMS that is following in big footsteps.