2021 Audi A5 Sportback S Line Premium 45 Tfsi Quattro on 2040-cars

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Audi first to bring LTE to the car later this year

It appears Audi will be the first to market with in-car LTE service later this year. We knew that BMW was working on LTE integration last year with its ConnectedDrive, and we've been told that, by the end of 2015, most General Motors products will have it, but LTE can be ordered on the S3 Sportback (pictured) as soon as July. Other models in the A3 line-up will add the option in November.
Inserting an LTE-enabled SIM card into the Audi's MMI navigation will make the S3 a WLAN hotspot that can quickly shuffle high-definition content from the cloud to the cockpit. It will also bolster Audi Connect services like Google Earth, Facebook and Twitter, e-mail, and streaming internet radio.
We've been told that we'll be offered the LTE option when the 2015 A3 sedan gets here in the spring of 2014. Since the service requires you to provide a SIM card, we expect that costs and data caps will be a matter between you and the service provider; speaking of which, Audi hasn't announced yet who that provider will be on this side of the Atlantic. The press release below has more details.

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Audi S1 nearly ready to rocket euros out of your pocket

Audi was out testing its upcoming S1 on the streets of Germany when our trusty spy photographers snapped the new, all-wheel-drive hot hatch that's set to succeed the limited-edition A1 Quattro.
Unlike the A1 Quattro, the S1 should sport a much less aggressive look overall. As shown in the spy shots, its wheel wells lack the meaty flairs of its predecessor while its rear wing is much more subdued. The wheels are more in line with what we expect from Audi's S models and its higher ride height is more conducive to common things like steep driveways and speed bumps that the 333-unit A1 Quattro might not encounter.
According to our spies, the S1 should hit the European market with anywhere from 220 to 250 horsepower, making it considerably more potent than competitors like the Ford Fiesta ST or Polo GTI from its parent company, Volkswagen (although it'll likely arrive at a considerably higher price than either of those pocket rockets). On the high end, that's roughly equal to the 252 ponies generated by the 2.0-liter, turbocharged four in the A1 Quattro