2014 Audi A5 on 2040-cars

Auto blog

Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

Road & Track names its 2013 Performance Car of the Year

Road & Track recently staged its first annual Performance Car of the Year test, pitting 13 new and updated performance cars against each other on track, then graduating the top six to a road test before picking a winner. Additionally, the magazine staff picked the best automobiles of the year in eight categories.
But first, let's cover the PCotY segment. Here's the list of cars brought to the comparison test: Audi R8 V10 Plus; BMW 435i; BMW M6 Competition Package; Chevrolet Corvette Stingray Z51; Ferrari F12 Berlinetta; Ford Fiesta ST; Jaguar F-Type V8 S; Jaguar XFR-S; Mercedes-Benz E63 AMG S-Model Wagon; Mercedes-Benz SLS AMG Black Series; Mini John Cooper Works GP; Nissan GT-R Track Edition; and Porsche Cayman S.
To find out the results of the comparison, head over to Road & Track's website or check the press release below, where you'll also find the magazine's top-rated vehicles in eight categories. Want more? Head over to the 2013 PCotY hub. But before you do that, take a stab at guessing the winner of PCotY (we'll give you one hint: it isn't a Porsche).

Audi officially takes over Abt Schaeffler Formula E team

Audi has been involved with Formula E from the very beginning of the open-wheel, electric racing series. The German luxury automaker has lent its name and a factory driver, Lucas di Grassi, the since Formula E's inauguration in 2014. It has provided technical support and funding to the Abt team since the beginning of the current season. Now, Audi will take over the team's slot, giving the brand an official, full-fledged presence as a manufacturer in Formula E. The new team name will be Audi Sport Abt Schaeffler (moving the manufacturer's name to the front, compared to the current Abt Schaeffler Audi Sport), signifying that supplier Schaeffler will still be a powertrain partner moving forward. "We've been supporting the Formula E commitment with increasing intensity in recent months – on the race days, in the development of the new powertrain and in numerous off-track activities as well," says Audi board member Dr. Peter Mertens. "That Audi will be the first German automobile manufacturer to be actively involved in the racing series starting next season is also a clear commitment of our brand to electric mobility, on the race track as of December and next year on the road as well with the new Audi e-tron." Jaguar, the British luxury competitor to Audi, has its own Formula E team as of the 2016/2017 season. BMW, which supplies support vehicles to Formula E, is expected to field its own team beginning in 2018. Fellow German automaker Mercedes-Benz has been exploring involvement in the electric racing series as well. ABT Schaeffler Audi Sport, and its drivers Daniel Abt and Lucas di Grassi, has claimed five race wins and 23 podiums in Formula E. The team has been a fairly constant frontrunner in the series, and is currently in second place in points standings for this season, behind Renault E.dams. Audi and Schaeffler are currently co-developing a new powertrain for next season. Related Video: News Source: AudiImage Credit: Formula E Green Motorsports Audi Green Automakers Green Culture Electric Racing Vehicles Formula E abt schaeffler