2012 Audi A5 2.0t Fronttrak Premium Cabriolet 2d on 2040-cars

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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

Next Audi R8 seen and heard in this spy video

A few weeks ago, our clandestine spy photographers brought home the first good look at the next-generation Audi R8. We were all pretty stoked.
Seemingly following the game plan of the recently shown Audi TT, the next R8 looks to be an evolutionary update on a supercar form that pretty much everyone loves.
Today, the same shooters that snapped the car in stills have delivered some pretty compelling moving pictures of the thing. Captured both in some less-than-inspiring around-town traffic situations and out on the Nürburgring, the video delivers our first taste of the new R8's auditory splendor. Well... a taste of it, anyway.

2015 Audi S3 configurator goes live with all the black and silver paint you've hoped for

It has already been nearly a year since we completed our First Drive of the premium pocket rocket Audi S3, with official pricing for the car detailed earlier this summer. Those are facts, but facts won't help you while away your lunchtime in blissful, car-dreaming reverie, will they?
No, for help with imagining just exactly the kind of Audi S3 that you'd like to put in your garage, the freshly launched configurator is just the thing.
Every 2015 Audi S3 will come with 2.0T power under the hood - to the tune of 292 horsepower and 280 pound-feet of torque. The most basic Premium Plus trim (an interesting renaming of "entry level" we'll grant you) starts at $41,100 before destination, while the higher-content Prestige asks $47,000. The extra six grand buys you full LED lighting, tri-zone climate control, S model appearance upgrades like quad exhaust tips and a more advanced infotainment suite with Bang & Olufsen sound.