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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Leaked design sketch may preview Audi TT Sportback Concept for Paris

With the debut of the new TT and TTS hardtops in Geneva earlier this year, as well as the more recent debut of the convertible model, Audi has ticked the same body style boxes as the first two generations of TT. Unlike those earlier examples, though, the German luxury manufacturer has provided a slow and steady parade of concepts showing off possible directions for the TT.
First, we had the Allroad Shooting Brake Concept from the 2014 Detroit Auto Show. Then, in April, we saw the Offroad Concept, whose biggest differentiation from the Detroit concept was its extra pair of doors, making it appear, at least superficially, quite similar to one of Audi's Sportback models. This clear evolution from shooting brake to neo-Sportback might not have meant much, had the image you see above not leaked.
This is, allegedly, the third member of the larger TT-based concept family, and - surprise, surprise - it has massaged the profile of the Offroad Concept into something that, to our eyes, appears far more grounded in reality. It looks like a natural fit into Audi's line of four-door-coupe models, which are more fleshed out in Europe, thanks to the presence of the A5/S5 Sportback. Slotting in a TT-based model could represent a coup for Audi, as such a small four-door with such obvious sports car roots would be mostly unchallenged.

Audi previews sleek crossover concept ahead of Beijing debut

With the Beijing Motor Show approaching just a couple of weeks down the road, automakers have begun announcing the concept cars they have in store. Nissan has a new sedan concept coming, Lexus will reveal the production NX crossover and Citroën has a tempting sports sedan concept lined up for the Chinese auto expo. And now Audi has hinted at what it has in store.
Revealing only a trio of renderings with no details to accompany them so far, Audi appears to have a new crossover concept in the works. Referred to only as the Audi Showcar Beijing 2014, the brief calls for a five-door crossover with a rather coupe-like roofline, rugged lower body cladding and a flexible cabin with quad bucket seats.
The form bears telltale similarities to the new TT, suggesting that this concept could be a further evolution of the Allroad Shooting Brake concept that Audi revealed in Detroit. If put into production, we could see it wearing the Q4 badge, giving Ingolstadt a rival to the likes of the BMW X4, Porsche Macan and Range Rover Evoque. However, until Audi tells us otherwise, that's all speculation...