2009 Audi A5 Quattro Coupe 2-door 3.2l on 2040-cars

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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

2015 Audi A6 spiffs up for Paris Motor Show duty

While the big names at the Audi booth might be dominated by the TT line, it's not the only product getting some attention from the German company. The A6, on sale in its present form since 2012, is getting its official mid-cycle refresh.
Featuring light exterior freshening, the new fascia wears a tweaked grille and slimmer, more expressive headlights. The rear end sees more substantial changes, with a freshened rear bumper that features rectangular exhaust outlets and more dramatically redone taillights.
Under hood, the 3.0-liter, supercharged V6 engine now produces 329 horsepower, while the 3.0-liter, turbodiesel V6s are available in 215- or 268-hp varieties, or in twin-turbocharged form, with 315 hp or 322 hp. The other big powertrain news surrounds the transmission. Audi has finally dropped the continuously variable transmission from the base, front-drive A6, slotting in a dual-clutch transmission in its place.

2018 Kia Stinger vs. other luxury hatchbacks compared by the numbers

Ten years ago, if you had told us that one of the many new luxury segments to develop would be sedan-style hatchbacks, we'd have said you'd lost your mind. And yet, here we are today with not one, but four cars competing in just such a niche upscale segment: The Kia Stinger, Buick Regal Sportback, BMW 3 Series Gran Turismo and Audi A5. That's just in one size and price bracket. Two of the manufacturers listed here make larger versions of each luxury hatchback. We aren't entirely sure how it happened, but we're not going to complain, because we love the idea of a car with almost no compromise: luxury features, sporty performance, and plenty of practicality. Try Autoblog' s Car Finder to search for your next new vehicle. One of the reasons we're taking a look at these cars right now is that Kia has recently released pricing for its entry in the segment, the Stinger and Stinger GT. Buick wasn't far behind with the Regal Sportback and Regal GS, nor was Audi with the A5 and S5. So it seemed like an appropriate moment to look at the numbers and see which come out ahead or behind, with victors in each category highlighted with bold and underlined text. What we found when comparing these cars' statistics is that each one has a clear area of expertise. For performance, it's hard to beat the four-cylinder Kia Stinger and the V6 Stinger GT. The four-banger has the most horsepower of the four cars, and is just behind on torque. The V6 has the most power and torque among the six-cylinder versions. The Stingers are also the second lightest of the group when equipped with rear-wheel drive, though they fall to third with all-wheel drive. Space is a split between the Buick Regals and BMW 3 Series Gran Turismos. The Buicks have the most cargo space with the rear seats up or folded by a significant margin. The BMW on the other hand generally offers more space for passengers. It's up to you what's most important. Compare these and other potential new vehicle purchases using our tool. When it comes to cost, nothing can beat the four-cylinder Regal's base price of under $26,000. But if a V6 is what you're after, the Stinger GT is the cheapest. Neither matches the Audi A5 and S5 for fuel economy, though. Both Audis have the highest numbers for city, highway, and combined EPA estimates. Related Video: