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Audi Q3 Camping Tent is der neue Aztek

The annual Wörthersee festival is much more than a land of ridiculous one-off concepts for fans of the Volkswagen Group to ogle over. Brands like Volkswagen, Audi, Skoda and SEAT actually showoff some real stuff, including accessories for existing vehicles.
While we don't normally cover this (are you really interested in new floormat designs for a Skoda Rapid?), one item on this year's list caught our eye. It's for the Audi Q3, the compact crossover from the Quattro people, and well, it's something we've seen before.
Yes, that's a tent. Much like the Pontiac Aztek before it, Audi debuted a tent kit for the Q3. Now, it's not exactly like the detestable Pontiac. This tent can easily be attached and separated from the car, and it's even rated for wind speeds of up to 43 miles per hour (but not while driving, we'd guess). According to Audi, the inflatable tent can be erected in a mere seven minutes (unlike most tents, which require five hours, seven people and a degree in mechanical engineering).

Bonhams sells '85 Audi Sport Quattro for record $427k at Goodwood

1960s Ferraris and pre-war Bugattis tend to fetch the highest prices at auction, but the Audi Sport Quattro is coming into its own. Just this past January in Scottsdale, RM Auctions sold one for an investment-worthy $401k. But during its sale at the Goodwood Members' Meeting this past weekend, rival auction house Bonhams set a new record for the prototypical hot hatch at GBP287,100 – equivalent at today's exchange rates to over $427,000. The pristine white 1985 example has had three owners to date and 26,000 miles on the odometer, and was joined by a 1982 Audi Quattro A1 Group B rally car that won the 1983 championship and sold for nearly as much as its road-going counterpart at GBP253,480 ($377k). Those weren't even the highest-grossing lots at the auction though. The headline price was achieved by a 1959 Frazer Nash Le Mans Coupe that sold for a nice round GBP470,000 ($700k). Other highlights included a 1962 Aston Martin DB4s that went for the equivalent of $382k and a '66 Aston DB6 Vantage that brought in $288k. This was just the first of three auctions that Bonhams will hold at Goodwood this year, with the Festival of Speed scheduled for June 26 and the Revival for September 12. 1980S MOTORING LEGENDS LEAD THE WAY at Bonhams Goodwood Members' Meeting sale 21 Mar 2015, Goodwood 73rd Members' Meeting The ex-Kitty Maurice 1959 Frazer Nash Le Mans Coupe was the top lot of the day, selling for GBP470,000. 1980s models achieved excellent prices, with the 1985 Audi Quattro Sport SWB Coupe setting a new world auction record for the model at GBP287,100, and the ex-works, Hannu Mikkola/Arne Hertz 1982 Audi Quattro A1 Group B Rally Car selling for GBP253,480. The first of three Bonhams auctions scheduled at Goodwood for 2015, the Sale saw three-quarters of motor cars finding new homes. Restoration projects also proved popular, with a 1962 Aston Martin DB4 Series IV Sports Saloon achieving GBP256,860, and a 1963 Porsche 356B Super 90 Coupe doubling estimate at GBP32,200. Bonhams inaugural Sale at the 73rd Goodwood Members' Meeting showed a strong trend for iconic 1980s sports cars, achieving a new world auction record for an Audi Quattro as the hammer fell at GBP287,100 for the 1985 Sport SWB Coupe model.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.