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Audi A3 E-Tron starts at $38,825

Audi has announced the pricing for the new A3 E-Tron plug-in hybrid, listing the five-door's base price at $38,825. Adding the mid-range Premium Plus elevates the price to $42,925, while the top-of-the-line Prestige will demand $47,725. Of course, like so many hybrids the A3 e-tron's price is not so simply explained. The PHEV will likely be eligible for a $4,168 federal tax credit, while additional state tax credits are also available depending on where you live. And, if Audi's announcement isn't exciting enough for fuel-sippers across the country, we have another piece of good news – the A3 e-tron's configurator is live. While it's no different than any of Audi's other online configurators, potential owners can get a great rundown of the A3 E-Tron's entire options sheet. There's the usual array of options ranging from an MMI package on the base model, to a Technology Package on the mid-grade model, and a Sport Pack on the Prestige trim. With just a bit of fiddling – and while staying out of the accessories catalog – we were able to run the A3 E-Tron's price up to $49,025. That's just shy of what the car starts at in Germany. You can check out the official press release on the E-tron MSRP announcement below, or just head over to Audi's US consumer website and have a go with the configurator. Audi of America announces pricing for the electrified 2016 Audi A3 Sportback e-tron August 05, 2015 | HERNDON, Virginia The A3 Sportback e-tron plug-in hybrid is the first step towards an electrified future for Audi, combining a premium driving experience with the efficiency of an electric motor. The effective cost to buyers nationwide can be even lower with applicable federal and state incentive and tax credits. Vehicle is the first of many Audi e-tron models to come to the U.S. Audi announced U.S. prices for the all-new 2016 A3 Sportback e-tron® will begin at $37,900, and purchasing customers may qualify for applicable state and federal incentives and tax credits. As the first electrified Audi sold in the U.S., the plug-in hybrid electric A3 Sportback e-tron combines efficiency, innovative technology and performance for a premium driving experience. The A3 Sportback e-tron provides a comprehensive approach to sustainable mobility by combining the benefits of a hybrid with all-electric range. It is a package that makes the A3 Sportback e-tron a versatile choice for the full array of daily commuting challenges, some of which can be handled on battery power alone.

Next-gen Audi A7 design to be 'radical'

The Prologue concept has our attention. In fact, it has everyone's attention. It is the preview for the coming A7, and Autocar summarized Audi design chief Marc Lichte's concerning the new A7 as, "A more radical design is promised for the next-generation." In fact, the next A7 is said to become "the most radical" of three coming designs inspired by the Prologue, the others being the new A6 and A8. Autocar also said Lichte made it clear that there would be "much greater visual differentiation between the trio and other future Audis." Yet, for at least four years Audi has been talking about a design overhaul to fight back charges that its cars look too similar. In 2011 there was a "design initiative" dubbed AQR to make sure that "the design details will be different" between its hatchbacks, Quattro offerings and R Sports cars, and make proportion changes to its sedans. That didn't really move the needle. In 2013, then-design boss Wolfgang Egger hailed the end of "scalable design," a prime culprit for the 'same sausage, different lengths' accusations. We're not sure the needle moved much then, either. And this year came news of a new "Quattro-centric" design language that would stress horizontals, perhaps the new Q7 it's first serious proponent, a crossover that we'll have to see before we can judge. Although we've heard the bells ringing about fresh design at Audi for years, we hope they mean it with products that come after the Prologue; it is a fabulous place to start. Featured Gallery Audi A7 Sportback facelift View 13 Photos News Source: Autocar Design/Style Audi Sedan marc lichte

Audi reveals Prologue Allroad concept ahead of Shanghai

Audi kicked off the Prologue series of design studies with the coupe concept unveiled in LA, then followed up with the Prologue Avant wagon at the Geneva show. Now, we're seeing the third iteration in the form of the Prologue Allroad concept. Set to be unveiled next week at the 2015 Shanghai Motor Show, the Prologue Allroad picks up where the previous two left off, but takes it in a more rugged direction. At 16.8 feet, it's longer than both of the previous concepts, and stretches out to the same length as a standard-wheelbase A8. It also rides three inches higher than the Prologue Avant concept. Not only is it larger than the preceding showcars, it's also more powerful. Under the hood sits a hybrid powertrain that pairs a 4.0-liter twin-turbo V8 to an electric motor integrated into eight-speed automatic transmission. Together they produce a whopping 738 horsepower and 664 pound-feet of torque, driven to all four wheels to send the concept to 62 miles per hour in a scant 3.5 seconds – all the while returning a claimed equivalent of 98 miles per gallon. If that's not the best of both worlds, we don't know what is. Plus, the car packs an inductive charging system that Audi says it's developing for production. Massive 20-inch brake discs keep that performance in check, sitting inside 22-inch wheels, all mounted to an adaptive air suspension and four-wheel adaptive steering. Other exterior features include door lock sensors integrated into the window frame, Matrix laser headlights and LED taillights. Inside it's all angular yet elegant, swathed in dark blue, beige and brown. Display screens abound, stretching across the dashboard with a deployable OLED infotainment display in the center console. There's another OLED screen for the passengers in the pair of rear seats, who can also dock OLED tablets in the front seatbacks. A pop-up "sound spoiler" promises to envelop the cabin in music, and there's inductive charging for mobile devices as well. Together with its conceptual stablemates, the Prologue Allroad concept points towards a stylish and technologically advanced future for Ingolstadt, and we're looking forward to seeing this show car transition into production as the next A6 Allroad. In the meantime, you can scope out all the details in the press release below and view the concept from every angle, inside and out, in the slideshow above.