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Audi tests new kind of car sharing, lets you buy cars with buddies [w/video]

Car sharing services like ZipCar, Car2Go and others offer people in cities the chance to have a vehicle without dealing with the hassles of parking or maintenance, while also eliminating traffic. However, many individuals are turned off by the idea of splitting a car with an entire metropolis or would prefer to have a specific model at their disposal. For these unsatisfied souls, Audi has a new arrangement in Stockholm, Sweden, called Audi Unite that might be just the ticket. The setup is basically a small-scale car sharing service. Up to five people agree to share any of Audi's models for a year or two – even an R8 if they are so inclined. Each user has a special Bluetooth key fob that identifies them to the vehicle, and a smartphone app allows operators to schedule time with the car. Each person is then billed monthly according to his or her use. Audi thinks it might work best with friends, colleagues or neighbors, but the company can also play matchmaker for clients, if necessary. "In the beginning, our biggest fear was what if two people want to go somewhere at the same time-what happens then?" said Clemens Weisshaar, one of the founders of design firm Kram/Weisshaar that helped develop the idea, to Fast Company. "Interestingly, it never happened." They chose Stockholm because the city was tech-savvy, and there is a tradition of sharing there. Prices for Audi Unite seem fairly reasonable for each user. According to the service's website, if four people use an A3 Sportback for two years with a 20,000-kilometer (12,247-mile) driving limit, they would pay an average of 2,091 Swedish krona ($277) each per month. For an extra 365 krona (about $50) per person each month, they can add a package that includes vehicle pickup and delivery for monthly interior and exterior cleaning, winter tire exchanges and necessary servicing. After Stockholm, Audi plans to try Unite in other Swedish cities before launching the program in additional countries, according to Fast Company. Scroll down to watch a video with more explanation about how the program works and read the automaker's press release about the initiative.

The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.

Mercedes chief invites Audi, BMW to compete in F1

Mercedes-Benz didn't just win the Formula One World Championship in 2014 – it positively dominated it. The team won all but three of the grands prix this season, scoring a one-two finish at more than half of them and landing at least one car on the podium at every race without exception. It goes without saying, then, that the German automaker thrives on competition, but now it's welcoming even more. Speaking with Germany's Sport Bild at its homecoming celebration in Stuttgart, Daimler chief Dieter Zetsche welcomed Mercedes' biggest rivals Audi and BMW to join it on the F1 grid. Noting that the three German brands share some 80 percent of the market for luxury automobiles, Zetsche said that F1 would make a natural arena of competition for Mercedes, Audi and BMW to fight for top bragging rights. The three currently compete against each other in front of home audiences in the DTM touring car series – effectively Germany's equivalent to NASCAR – but of the ten races held this year, the majority were in Germany itself, and all of them took place in Europe. BMW last competed in F1 when it bought the Sauber team in 2006, but withdrew from the series in 2009. Despite its progenitor Auto Union having fielded the famous Silver Arrows in pre-war grand prix racing, Audi has never been a player in modern F1 racing, though recent rumors have linked it to a potential foray – spurred by the arrival of sister-company Porsche on its home turf at Le Mans, the departure of several of its key endurance drivers and the hiring of former Scuderia Ferrari chief Stefano Domenicali. Porsche had similarly considered an F1 program before getting the go-ahead to compete with Audi at Le Mans. As for the prospect of Mercedes competing in other international racing series, Zetsche added that year-long preparations for 24 hours of racing at Le Mans didn't present a good cost-benefit ratio in his estimation, but that Formula E (where Audi currently supports a quasi-works entry) would be worth a closer look.