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Audi RS Q3 is funky, chunky, spunky forbidden fruit [w/videos]

After salivating over the Audi RS6 Avant last night, we're happy to see yet another RS-branded Audi here on the show floor at the Geneva Motor Show. Meet the RS Q3, Audi's first ever high-performance crossover, showing what's possible when the Ingolstadt automaker brings its best sporting bits to its smallest CUV.
Powering the RS Q3 is Audi's 2.5-liter turbocharged five-cylinder engine - the same one found in sweetie-darlings like the TT RS and RS3. Output is rated at 310 horsepower and 309 pound-feet of torque, sent to all four wheels via the automaker's seven-speed S-tronic dual-clutch transmission. Weighing in at just over 3,800 pounds, the RS Q3 is indeed a porky little pig, but no matter - that forced-induction fire will propel the small crossover to 62 miles per hour in five and a half seconds. And that's with launch control, too.
The RS Q3 certainly looks the part of a proper sporty Audi, with exaggerated air vents and bulgy, aggressive bits all around. Honestly, we like the way the RS package has translated to the Q3 form - this design really works well on the smaller CUV package. Inside, performance-minded fittings like a flat-bottomed steering wheel, upgraded gauges and sport seats bring the whole RS pack full circle. We'll admit, we're definitely intrigued by this little guy.

2013 Audi RS Q3

The year 1994 was a really good year for German performance fans, because it was that year when Audi released its very first official RS model (for "RennSport," or racing sport), the RS2 Avant. Recently, I was invited to participate in a three-day leg of the Audi Land of Quattro Alpen Tour, a blatant flaunting over hill and dale of the company's current lineup of RS models. We hit Austria, Switzerland and Italy - the roads were epic and the weather held for this exquisite boondoggle.
Our chief focus on this tour, which included the RS6 Avant and RS7, was the newcomer RS Q3 small crossover that will absolutely never be coming to North America, but which starts deliveries in November of this year. This no-North America policy is because we still don't have enough customers who see the thrill or sense in a $52,000 all-wheel-drive baby sport utility that gets to 60 miles per hour from a stop in under five seconds. Meanwhile, in crazy, drunken Europe, orders for this ridiculous, wondrous set of wheels have, to quote Quattro head of technical development Stephan Reil, "far outstripped the limited production numbers of the business case." Those silly Europeans, don't they know that an RS Q3 makes no sense at all? Sheesh.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.