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Audi Canada surprises out-of-warranty owners in a good way

One of the worst parts about going to a dealership is sitting around waiting for the courtesy shuttle to show up and transport a group of strangers to their places of work or homes. Well, Audi of Canada found a nice way to surprise customers who brought their out-of-warranty vehicles in for a scheduled Health Check by replacing dealer's normal shuttle with a 2014 Audi R8 V10.
The R8, painted to resemble a safety car or police car, gave the customers a ride home - even stopping at a coffee shop along the way. Needless to say, the stunt got plenty of attention from passers-by and was quite a hit with the Audi customers, too. Scroll down to watch video of the customers getting the ride of a lifetime, which we're sure left some of the in-warranty customers at least a little jealous as they drove off in dealer loaner cars.

Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

Which would you rather have, Audi's RS5 or Mercedes' C63 AMG 507?

If you're in the market for a German sports coupe with a naturally aspirated V8, run, don't walk, to your nearest dealer because they are going to be gone very soon. European fuel economy and emissions rules have conspired to force automakers into seeking forced-induction mills. Motor Trend personality Jonny Lieberman is hosting the retirement party in the latest Head 2 Head video, where he takes on the 2014 Audi RS5 and 2014 Mercedes-Benz C63 AMG Edition 507 to decide which is the ultimate Teutonic V8.
To make the decision harder, Lieberman challenges the duo on the first soaking wet roads that Southern California has seen in ages. It forces the coupes to confront some of the actual weather that the rest of the country encounters regularly and serves to even the playing field somewhat between the charismatic rear-drive Mercedes-Benz and the all-wheel drive Audi.
It really is the end of an era for these coupes. The next Audi RS4 is rumored to switch to a twin-turbo V6, and while Mercedes won't officially admit it, the next C-Class AMG will likely switch to a 4.0-liter twin-turbo V8. And we already know the next BMW M3/M4 will rely on a 425-horsepower, 3.0-liter inline-six. Let's enjoy these eight-cylinder German giants while we can, and scroll down to watch the video.