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Autoblog Minute: Nokia to sell Here mapping for $3.1B

In a three company partnership the German automakers BMW, Audi and Daimler are set to take ownership of Nokia's Here mapping technology. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] In a battle for Nokia's highly coveted mapping technology the auto industry claims victory over Silicon Valley. I'm Eddie Sabatini and this is your Autoblog Minute. In a three company partnership the German automakers BMW, Audi and Daimler are set to take ownership of Nokia's Here mapping technology. The Wall Street Journal writes that the automakers had concerns that the technology might fall under the [00:00:30]control of companies like Google, Uber, or Apple. The purchase, worth a reported 3.1 billion dollars, is still subject to antitrust evaluation before it's finalized; but this early news is already a big win for the German three. Ownership of Nokia's Here tech means that automakers won't lose control of the information systems that go into their cars. The deal, if approved, is expected to close in first quarter of 2016. For Autoblog, I'm Eddie Sabatini. [00:01:00] Autoblog Minute Logo Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Audi BMW Autoblog Minute Videos Original Video

Audi goes out of this world to sell R8 at the Super Bowl

Audi lets the new R8 V10 Plus blast off in the German brand's space-themed Super Bowl ad titled The Commander. The touching commercial puts a forlorn, retired astronaut behind the supercar's wheel, and he gets to relive the experience of leaving the bonds of Earth. Plus, David Bowie's Starman is the perfect choice for the score. Audi's ad makes the clever decision to link the supercar's rapid acceleration to a rocket launch in in viewers' minds. The spot also resonates emotionally because the retired astronaut only experiences the R8's performance because his son is worried about him. While not as humorous, we think the new spot does a better job of selling the R8's capabilities than the company's famous The Godfather Super Bowl commercial. The 60-second version of The Commander (above) will air during the game's first quarter. You can watch a 90-second cut below to enjoy a little more of the R8 and Bowie. SHOOTING FOR THE MOON, AUDI DEBUTS BIG GAME SPOT CALLED THE COMMANDER 60-second spot to air in first quarter of the big game Feb. 7 "The Commander" to feature the next-generation Audi R8, arriving in U.S. showrooms in Spring 2016 2016 marks return and eighth year for the brand as a big-game advertiser February 03, 2016 - HERNDON, Virginia -- Audi of America returns to the biggest night in football with a 60-second commercial titled "The Commander." A 90-second extended version of the spot is now live on the Audi YouTube channel. Featuring the all-new Audi R8 V10 plus, "The Commander" will air on Sunday, Feb. 7 during the first quarter of the Big Game. San Francisco-based Venables Bell & Partners created the commercial. "The Commander" tells the story of a retired astronaut who rediscovers his lust for life. Viewers watch as the man, surrounded by memories of the golden age of space exploration, sits solemnly, deep in reflection. When his son hands over the keys to a new Audi R8 V10 plus, he gets behind the wheel and relives the thrill of a rocket-like ride under the stars. Viewers watch as newfound life stirs within the Commander. Audi reminds us that amazing things happen when we shoot for the moon. The 2017 R8 is the fastest and most powerful Audi of all time. In its second generation, the all-new Audi R8 V10 plus has a top speed of 205 mph with a 3.2-second 0-60 mph time for "rocket-like" performance.

Autoblog editors choose their favorite racecars of all time

If you like cars, there is a good chance that you like racecars. There's something about the science and the art of going faster, of competition, of achievement, that accelerates the hearts of enthusiasts. It doesn't matter the series, the team or the manufacturer – there's something about racing that stirs emotions and lifts spirits. It's that way with many of you, and it's that way with our editors. With that in mind, we offer a list of our favorite racecars of all time. Of course, we'd like to hear some of yours in the comment section below. 1970 Porsche 917 Compared to some of the obscure choices by my colleagues, I feel like the Porsche 917 is almost so obvious a pick as to not be worth mentioning. Still, when coming up with my answer, my mind invariably went back to this classic racer – specifically in its blue-and-orange Gulf livery – while watching Le Mans on DVD and later Blu Ray with my dad. Long, low and curvaceous, few vehicles have ever looked sexier lapping a track than the 917. More than just a pretty face, this beauty had speed, too, thanks to several tunes of flat-12 engines over the course of its racing life. In the early '70s, Porsche was a dominant force throughout sports-car competition, and the 917 (shown above at the 1970 24 Hours of Daytona) was the tip of that spear, including back-to-back victories in the 24 Hours of Le Mans. Largely without dialogue or really much of a traditional plot, Le Mans is like a tone poem of racing goodness. While the 917's importance to motorsports history is undoubtedly fascinating, it's still this cinematic depiction of the Porsche racer that draws me in most, especially with the volume cranked. – Chris Bruce Associate Editor 1964 Mini Cooper S How could everyone not be selecting the 1964 Mini Cooper S piloted by Paddy Hopkirk and Henry Liddon? That car, 33 EJB, took the first of British Motor Corporation's four Monte Carlo Rally wins (it should have been five, but French judges got the British Minis [and Fords] disqualified on a technicality regarding headlights... which its own car, the winning DS, was also in violation of). The tiny red car and its white roof beat out Ford Falcons, Mercedes-Benz 300SEs and scores of Volvos, Volkswagens and Saabs. This, along with the several years of dominance that followed, cemented the idea that not only could the tiny, two-tone Mini be a real performance vehicle, but that family-friendly city cars in general could be fun.