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2015 Audi TT picks up the style, pace with Xcar

With the original TT, Audi arguably valued style over substance. The equation reversed - at least to an extent - with the second-generation model. But with this latest MkIII version, the German automaker appears to have finally imbued its compact sports car with the performance to back up its runway looks.
That is, at least, what the team at Xcar has to say, having driven the latest Audi sports coupe on the rainy roads of Scotland - taking in its crisp lines, sharp handling, nippy performance and impressive technology along the way. But don't let us spoil it for you: Watch for yourself to see how the new TT measures up against its stylish forebears.

More next-gen Audi TT details revealed

We still only have rumors about the third-generation Audi TT said to be scheduled for launch in late 2014, but based on a report in Car and Driver, we know a tiny bit more about it. The base engine will be the 2.0-liter turbo four-cylinder with direct injection, but horsepower is said to be 220 horsepower - that would make for a nine-hp jump over the current output. The TTS would get an even larger power boost, going from 265 currently to 300 hp. The TT RS would stick with it's 2.5-liter five cylinder, with output increased from 360 to 380 hp. If Audi includes a nice dose of the go-light engineering involved in the TT Ultra Quattro, these horsepower numbers might be even more impressive.
As with the TT concept and first-generation production car, though, it sounds like the brand is concentrating on aesthetics. It's been widely reported that Audi wants to reclaim the juju conjured by the original TT, and while we still don't know what that means outside, CD reports that the interior gets simplified, "futuristic-feeling" styling thanks to instruments served up on a TFT screen. Remember, the first Audi TT had a cockpit that Car magazine dubbed simply, "The Cabin."
About a year after the coupe comes, the Audi TT Roadster will show up and should be joined by the next A5. The news for the next version of the subtly beautiful coupe is the arrival of a plug-in hybrid with torque vectoring via an electric motor for the rear axle. Beyond that is wilder speculation of an A9, which might be called Q9, and which was the four-door-coupe flavor of the month two years ago when it was possibly going to share a platform with the Lamborghini Estoque. According to the CD story, the thinking now is around "a combination of fastback and crossover proportions," a two-fer we've yet to see any carmaker pull off without making us go, "Oh. I see."

Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.