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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Race Recap: 2013 Griffin King of the Hammers, and notes from a dry lake bed [w/video]

It was a local guy from 90 miles away who beat them all...
The image above shows 129 Ultra4 racing rigs lined up for the start of the 2013 Griffin King of the Hammers. In case you missed Part One that explains why they're there and why they might be doing the most difficult and absurd one-day off-road race in the world, check it out. After a week of races in other events and two days of qualifying for the big show, the men and women who made it in were lined up to do three laps of a course around the 140,000-acre Johnson Valley OHV area in California's San Bernardino County.

2013 Audi RS6 Avant [w/video]

Latest, Greatest Autobahn Bomber Will Not Be Denied - Except To Us
Back in 2008, I was fortunate enough to test the second-generation Audi RS6 Avant in southern France on the supremely well-sorted circuit at Le Castellet, a.k.a. Paul Ricard. I was thrown out there with the 572-horsepower bi-turbo 5.0-liter V10-equipped behemoth behind one of Audi's DTM pros and was convinced in short order that the flaming hippo in my hands was going to get the better of me on one or another of the track's tight esses. I made it out alive and invigorated, of course, but knew that that RS6 Avant was the heaviest that these thunderwagons should ever be allowed to get. At around 4,650 pounds with driver aboard, it was just way more lateral momentum at speed than any pilot needs on a track - or for that matter, on a favorite hot curving road.
Now it's time for the 2013 Audi RS6 Avant to lay us out with a flying scissor kick from the corner ropes. This version of the highway and byway marauder from Quattro GmbH is a decidedly greater piece of work than was the car I drove in 2008. This time, there will only be the Avant body configuration - no RS6 sedan - and, as with the previous generation, North America won't be at the receiving end when deliveries start at the end of July this year.