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Audi Nanuk Concept likes Parcour, puts four rings on it

Without a doubt, one of the coolest (and weirdest) debuts from this year's Geneva Motor Show had to be the Italdesign Giugiaro Parcour concept. And ever since the off-road performance coupe with Lamborgini guts made its debut, we've sort of been smitten with it. We figured this neat two-door would be a one-and-done show car, but to our delight, the folks at Italdesign worked with Audi to create this, the Nanuk Quattro Concept, which makes its debut here at the 2013 Frankfurt Motor Show.
Unlike the original Parcour, the Nanuk ditches the high-revving Lambo-sourced 5.2-liter V10 in favor of a twin-turbocharged 5.0-liter diesel V10. That's a beast of an engine, and with 544 horsepower and 738 pound-feet of torque on hand, it means the 4,189-pound, all-wheel-drive Audi can scoot to 62 miles per hour in under four seconds. Of course, being a diesel, it's surprisingly efficient, and we're told the Nanuk can achieve up to 30 miles per gallon.
As much as we sort of hate the term, the Audi Nanuk is a proper coupe-crossover if we've ever seen one, and utilizes the automaker's next-generation adaptive air suspension (the Parcour had a different pushrod arrangement) that offers a range of almost three inches of height adjustment. There's also an integral steering setup, meaning the rear wheels can turn up to nine degrees in the opposite direction of the front rollers, improving maneuverability.

2015 Audi A3

The five-door Audi A3 hatchback, on sale in the States since the 2006 model year, never earned the respect it deserved. Despite possessing the automaker's well-regarded build quality and a range of strong powerplants (including an excellent diesel option), the entry-level model always played second fiddle to the rest of the Audi lineup, suffering from less innovative technologies and fewer premium options on its list. Many buyers considered it inferior to the rest of the models in the company's showroom. But those misconceptions could be about to change, as Audi is in the midst of introducing its third-generation A3 family to the States with expectations that the range will finally align with the rest of its portfolio.
First to arrive is this new sedan, notable as it is the first time the A3 has been offered as a compact four door. The new bodystyle is positioned as a premium C-segment offering, with its most obvious competitor being the new Mercedes-Benz CLA-Class (BMW has not officially announced a 2 Series Gran Coupe, which would be the third entrant in the segment). The automaker says its "A3/S3 models will be among the most technically advanced Audi products around" and there will be "no sacrificing Audi craftsmanship and premium appointments." To put the automaker's claims to the test, we spent a week with this new sedan in Southern California.

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.