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Audi A8 sort-of debuts at 'Spider-Man: Homecoming' premiere

Audi's A8 strip-tease continues its glacial pace with the appearance of a camouflaged example at the Spider-Man: Homecoming premiere in Hollywood, ahead of the car's official debut on July 11. For those of you wondering what Audi has to do with anything Spider-Man, it's because Audi has significant product placement in the film, and the A8 has a cameo role. And if you were wondering why Audi is putting all of this effort into getting its cars in the film, just check out box-office numbers for almost any movie from Disney's Marvel Cinematic Universe. You would be crazy if you didn't want your cars to be seen by that many eyeballs. Anyway, back to the car at hand. Since the car won't officially, completely be revealed for another couple of weeks, it is still disguised, this time with some custom camouflage. Rather than thick covers and typical swirly vinyl, this car has a wrap that looks like a bunch of spider webs. There are some Spider-Man logos scattered about, too, along with a big black spider on the hood. Still, we get a pretty good look at the car ahead of time. It has a nose that is clearly based on Audi's Prologue and Prologue Avant concepts. However, the A8's fenders are much less muscular and pumped up. The lower grille is also quite restrained. According to Audi, there will be a couple of moments in which you'll be able to spot an undisguised A8 in Spider-Man: Homecoming. You'll, of course, also see a mix of other Audi products. The full reveal of the flagship sedan happens in Spain on July 11, and we expect to get full details on its specifications. We may also learn about some additional fancy technology beyond the already announced high-tech start and stop system and active suspension. Related Video:

Audi TT spy shots reveal revised lighting elements

As we inch closer to an expected Geneva debut for the next-generation Audi TT, our latest round of spy photos are starting to give us an even better look at Audi's latest sports car. This time out, we're getting more details on the car's head and taillights.
It's safe to say that the new headlight design will not incorporate the twin rally lights we see mounted on the next TT's grille, but our spy photos do show off the wide, angular new lights in even greater detail than previous photos. The rear lights, meanwhile, look like they'll retain a similar shape to what's seen on the current car, while new LED details lend a degree of freshness to the look.
As we mentioned, we're predicting Audi will debut the next TT at the 2014 Geneva Auto Show in March. We expect, though, to have more on the car before that time. Stay tuned.

Audi's Super Bowl commercial hopes for a more equal future

While many of the automotive Super Bowl commercials we've seen so far have been comedic, Audi's ad takes a more serious, but hopeful, tack. The ad revolves around a soap-box derby race in which only one driver is a girl. The rest of the grid has a bunch of (oddly mean-looking) boys. On the sidelines is the daughter's dad, who narrates for the duration of the commercial. He doesn't talk about the race, though. He instead muses on the income gap between men and women that he's seen through his life and his parents' lives. He wonders how he would explain to his daughter that men are valued more than women, regardless of their ability. All the while, the ad shows his daughter steadily moving up in position in the race. It seems to be a metaphor for the progress women have made over the years in equality, but still not quite reaching the goal. At the end of the race, the daughter manages to win by a nose, and at this point, the father becomes a bit more optimistic. He thinks that maybe he won't have to explain this because, perhaps, women will have equal value when she grows up. He and his daughter then gather up their stuff and take off for parts unknown in an Audi S5 Sportback, followed by a message stating Audi of America's dedication to equal pay. The message isn't subtle, but that's fine since it's a good one. It's surely good PR for Audi, too, and is a far better attempt at attracting women to the brand than something like the horribly condescending Seat Mii by Cosmopolitan. Related Video: