2013 Audi Premium on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Audi planning A7 powered by fuel cell?

Back in March, Volkswagen AG CEO Martin Winterkorn voiced his doubts about the cost and infrastructure associated with building hydrogen fuel cell vehicles, but according to Autocar, that isn't stopping Audi from developing a fuel-cell version of the Audi A7. While we're inclined to take this report with a grain of salt, this wouldn't be the first time a VW executive has made seemingly damning statements about electric powertrains that later proved to be incorrect.
After speaking with Audi technical chief Wolfgang Dürheimer, Autocar reports that Audi is building a fuel cell A7 that is expected to be ready for testing by August. Like the electric E-Tron and natural-gas-powered G-Tron models, the hydrogen fuel cell Audis could, if produced, carry their own "tron" nomenclature.

Audi overtakes BMW as adulterers' favorite car brand

As Audi hopes to surpass BMW as the top-selling luxury automaker, sometimes it has to look at the small victories, too. For instance, IllicitEncounters.com - a UK dating site for married folks (also known as adultery) - is reporting that a recent poll shows that more people willing to cheat on their spouses drive an Audi. Last year, this same poll showed that BMW was the car-of-choice for adulterers.
With Audi on top (pun intended) and BMW bumped to number two, Mercedes-Benz, Volvo and Volkswagen round out the top five car brands owned by unfaithful wives and husbands. Check out the poll over at IllicitEncounters.com, but be sure to clear your browser history afterward. You know, just to make sure your spouse doesn't get the wrong idea about the websites you visit.