2012 Audi A4 Premium Plus, Navi, Xenon, S-style, 18" Wheels, Sirius Xm on 2040-cars

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A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek

Audi 3D-printed this tiny Type C racer, we want to drive it

See this little guy? No, not the one driving – that's Professor Hubert Waltl, Audi's head of production and Volkswagen's chief toolmaker. The thing he's driving, though, is a 1:2 scale replica of the 1936 Auto Union Type C. And it was 3D-printed entirely in house. Not in one piece, mind you. It's too big for that. But the Audi Toolmaking division employed metal printing technology to fabricate all the parts that went into this replica of one of the most dominant of the Silver Arrow grand prix racers of the pre-war era. It's essentially like the pedal car Audi rolled out nine years ago, or the E-Tron concept it showed us nearly five years ago. Only this one uses more advanced manufacturing techniques. Aside from making us want to drive it like nobody's business, the half-sized vehicle serves to showcase the advancements which Audi and the VW Group are making in manufacturing – particularly in the area of 3D printing. The German automaker presently has the technology to print laser-melted layers of metallic powder – either steel or aluminum – with grains measuring half the diameter of a human hair. The equipment can handle objects as large as 7.9 inches high by 9.5 inches wide – which, as small as this little car looks, is still a bit too large to simply print out in one piece. Audi Toolmaking prints "Auto Union Typ C" - Exact model of the "Silver Arrow" from a 3D printer - Audi Board of Management Member for Production Prof. Dr. Hubert Waltl: "This underscores our pioneering role in toolmaking." From powder to a component: With a 3D printer, Audi Toolmaking has produced a model of the historical Grand Prix sports car "Auto Union Typ C" from the year 1936. The company is now examining further possible applications of metal printers for the production of complex components. At the same time, Audi is creating important synergies with toolmaking in other parts of the Volkswagen Group. "We are pushing forward with new manufacturing technologies at Audi Toolmaking and at the Volkswagen Group," stated Prof. Dr. Hubert Waltl, Audi's Board of Management Member for Production and Head of Toolmaking at the Volkswagen Group. "Together with partners in the area of research, we are constantly exploring the boundaries of new processes. One of our goals is to apply metal printers in series production." The Volkswagen Group has a total of 14 toolmaking units in nine countries. Under the leadership of Prof. Dr.

2016 Audi TT Second Drive [w/video]

The original Audi TT is a modern style icon. But having a one-time design hit isn't a recipe for longevity. In order to succeed, you have to bolster style with substance. Thankfully, that's exactly what Audi did with its third-generation TT. Now more than ever, the TT is a proper sports car, and it debuts with a host of new technology. The car still looks good, but it's no longer a one-off masterpiece. Instead, it takes many of the original TT's elements and incorporates new bits of modern detailing. The shape is all TT – the roofline, the wheel arches – even smaller details like the fuel filler cap and exhaust outlets moved closer to the center of the vehicle pay homage to the original car's design. But the new car's face is more angular, more robotic. Park the new R8 next to this TT and the family resemblance is clear. "It's fair to say that the new car hasn't been comprehensively reconceived; it's been comprehensively re-detailed," says associate editor Jonathon Ramsey, who first drove a Euro-spec TT back in September. It's a good move, a way to "keep the icon alive," according to Audi AG exterior designer Dany Garand. But the better news is that the rest of the car is more than just a comprehensively re-detailed machine. Launch a TT coupe from a stop and you'll hit 60 miles per hour in 5.3 seconds. The TT rides on the same modular MQB architecture as the Volkswagen Golf. The whole package is the same length as before, but the wheelbase is stretched by 1.5 inches. At 3,186 pounds, the TT is only 11 pounds heavier than its predecessor, but thanks to new body components, it's 25-percent stiffer than the second generation. We sampled the base TT on the roads of northwest Oregon – that means there's a 2.0-liter turbocharged inline-four good for 220 horsepower and 258 pound-feet of torque. It's the same output as a GTI with the Performance Package in a two-door coupe that's 155 pounds heavier. But stay with us – the magic of Quattro all-wheel drive seriously comes into play here. Launch a TT coupe from a stop and you'll hit 60 miles per hour in 5.3 seconds. Even the TT Roadster is a firecracker, able to do that same 0-60 run in 5.6 seconds. That 220-hp, front-wheel-drive GTI, by comparison, hits 60 in about six seconds flat. We didn't get to drive the TTS, but based on numbers alone, it ought to be a real honey. The S uses the more powerful version of the 2.0T engine from the Golf R, with 292 hp and 280 lb-ft of torque. Zero-60: 4.6 seconds.