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The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda

Audi wants to tattoo your car with a new paint etching process

Those tribal stickers have sort of gone out of style, so Audi has developed a new technique that allows owners to have matte, tattoo-like images etched onto their cars. While initially available on the Audi R8 and R8 Spyder, the technique can be applied to any model, and it goes on after the component has been painted. The process is relatively simple. Audi places a template on the car with the desired design - like the Audi Sport logo in the image above - and then uses a special powder to basically sandblast the paint, roughening the surface of the clear coat. The result is a matt area with a depth of just a few thousandths of a millimeter, less than the width of a human hair, that's basically a permanent decal. Audi can currently handle images up to one meter square and will accept nearly any image that doesn't violate third-party copyrights, presumably excluding any obscene image as well. Just wait for someone to test the limits on that one. The cool thing about the process is that it can be applied at pretty much any point in the car's life. This means any vehicle is a candidate for customization and that an owner could purchase the car at a dealership and have the custom graphic applied afterward. Because the powder affects the paint surface, the image is more resilient than a wrap or sticker. The new option is limited to the side blades on the R8, but Audi will be extending it to other models in the future through its Exclusive program. And while it might affect the resale value of the car, it's a heck of a lot less painful than a tattoo. Related Video: News Source: AudiImage Credit: Audi Auto News Design/Style Audi Technology Convertible Coupe Performance paint customization

2016 Audi TTS

We recently drove the Audi TT, and although we wish it were radically entertaining instead of merely very fun, it's nevertheless a sharp coupe that vaults ahead of its predecessor with an inspired interior and eager handling. That car will be precursor to this TTS when it gets here a year from now, with the TTS adding adjectives like "more" and "better" to just about everything found on the base coupe. With the standard car having already put on such a fine edge, we wheeled the TTS on Spanish roads and at the Ascari race track to find out how much better and higher-performing the S will be.
Driving Notes
As of this writing, today's TTS commands an $8,350 premium over the TT. Assuming a commensurate gap is carried over into this next generation model, that supplemental dosh will get you 310 horsepower and 280 pound-feet of torque instead of 230 hp and 273 lb-ft in the standard TT. That would mean more for your money, too, since the gap between the current TT and TTS is 54 hp and zero lb-ft of torque. To achieve the new numbers, the 2.0 TSFI engine from the TTS benefits from upgrades like sturdier valves, revised aluminum pistons and stronger connecting rods with new bearings, a reinforced crankshaft and a high-performance intercooler. The amplified brawn rips 0.7 seconds off the 0-60 mile-per-hour time, getting you there in 4.6 seconds.