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Audi rules out R8 PHEV, will build E-Tron to order

The question of whether Audi will morph the next-gen R8 (pictured above, in testing) into a plug-in-hybrid challenger for the BMW i8 may have been answered. CarAdvice, in Australia, is claiming that any plans for a PHV 2016 R8 have been shelved, and that Audi will go ahead with gas-powered or all-electric models, only.
Even then, the electric R8 E-tron (if it ends up being called that) would be built-to-order, and in much smaller quantities than the gas-powered model.
"In the next generation we will have an electric car on behalf of customers' needs, which is only available [upon special order]," Audi product manager Marie Suzanne Ernst told CA. "So it's not a make of series production, but if a customer wants to have it, he can order it."

Will Audi surprise us with an all-electric SUV?

Audi may be looking to get seriously competitive in the electric vehicle market, according to a report from Reuters. The company has plans prepared for a range of EVs that would compete with the likes of BMW and Tesla. In a market where innovation is seen as valuable, getting on board with electrification could help Audi avoid appearing out of step with the rest of the crowd (and the market), with analysts predicting a sharp uptick in battery-powered cars in the next several years. Building on the E-Tron line, which already includes the A3 E-Tron, Audi will begin offering an electric version of its R8 supercar in Europe next year. According to two confidential sources at Audi, the company also has plans for high-performance electric sedans and SUVs. It appears as though Audi is taking direct aim at Tesla with alternatives to the current Model S and the upcoming Model X SUV. Advantage: Audi? Without getting into too many specifics about such plans, the sources did confirm the existence of blueprints for an Audi Q8 E-Tron. Audi has said that any future electric cars would have a target range of 400 kilometers (about 249 miles), but previous reports suggest that the Q8 E-Tron could have a range of about 370 miles. That could be a serious challenge for Tesla. Advantage: Audi? All the German automakers have electric tricks up their sleeves. BMW has its i line, with the i3 making headway and the i8 expected to sell well. Mercedes-Benz has gotten into the game the B-Class Electric Drive. Also, its parent company Daimler has a stake in Tesla. Now, Audi appears poised to launch its own diverse electric fleet, and the next move might just be an SUV. And while this added competition might seem like tough news for Tesla, the proliferation of EVs, and the growing infrastructure that goes along with it, is more likely a tide that raises all (electric) ships - something that Elon Musk seems to understand very well.

New Audi Sport Quattro Laserlight geeks out with mad lumens

It's safe to say that, at least as far as automotive companies go, Audi's Sport Quattro Laserlight concept car is stealing the show here at CES in Las Vegas. The car's 700-horsepower hybrid powertrain and carbon-fiber bodywork mean that it would go like stink if it were ever allowed to turn a wheel, and the shapely coupe stance looks every inch the part of a modern-day super coupe, too. Better yet, the laser-powered headlamps that are the crowning glory of the concept car are actually slated for production at some point in the not-distant future.
We're talking about lasers here, folks. I don't know about you, but if you had told the 10-year-old, Real Genius-watching version of me that there'd one day be a car with lasers for headlights, well, I'd have wanted one of those things, pretty bad.
Anyway, Audi's lasers may not be able to ignite a giant pack of Jiffy Pop from space, but they are set to be the new standard for illumination on the road. The laser lights are nearly three times as bright and beam twice as far as current, top-notch LED high beams and were called "safer, sharper and more efficient" compared with existing technologies. That "safer" part works on two levels: the brighter beams offer far better visibility, naturally, but Audi also tells us that they won't dazzle oncoming drivers like traditional high beams will. That means you can drive with the maximum illumination at all times. Cool stuff, here at CES.