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Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.

Audi RS3 and Volkswagen Golf R face off in Evo test

Typically when an automotive publication pits two rivals against each other, they come from different companies. After all, why would one automaker – even one parent company – develop two distinct models to compete against each other? Well, the Volkswagen Group isn't like most. It pits Porsches against Lamborghinis, Audis against Bentleys, Seats against Skodas... all under the same roof. In the high-powered hot hatch market, it offers both the VW Golf R and the Audi RS3. The question is, which is the better drive? Evo put them both on track for a quick bout of sibling rivalry to find out. On paper it would seem like an unfair fight. Sure, both are based on the same platform and channel their power to the tarmac through all four wheels. But the Audi's five-cylinder engine packs considerably more muscle than the Golf's four: 362 horsepower and 343 pound-feet of torque trump 296 hp and 280 lb-ft. There's just no way around that – at least until the Golf R 400 comes along. The Audi, as you might have guessed, also costs substantially more than the Volkswagen. But that's not Evo's concern here. This is a cost-no-object, bare-knuckle throw-down. Watch the ten-minute video above to find out if the cheaper, less powerful Golf R can keep pace with its more upscale and brawnier brother. Related Video: News Source: Evo via YouTube Audi Volkswagen Hatchback Performance Videos vw golf r evo

Audi S8 makes cameo in commercial about cameos with Stan Lee

Stan Lee is the undisputed king of the cameo. The 92-year-old comic scion makes a brief appearance in every film Marvel Studios produces, of course, but, according to IMDB, that's just the beginning. Lee has an impressive 84 credits to his name, with such standout characters as Man on Bench, Hot Dog Vendor, Distinguished Bystander, Milwaukee Man Drinking From Bottle, Rejected Wedding Guest, Waterhose Man, and Hot Dog Vendor (again). Building on Lee's well-known acting success, Audi has introduced a humorous video in which its own S8 sedan makes a cameo, as do Tara Reid, Michael Rooker, Lou Ferrigno, and Jason Mewes. It's all part of the Avengers: Age of Ultron launch, which Audi has helped promote for the last few months. Celebrities Humor Marketing/Advertising TV/Movies Audi Luxury Performance Videos Sedan audi s8 avengers