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Audi scores 100th LMP win

Loïc Duval, Tom Kristensen and Allan McNish took the No. 2 Audi R18 E-Tron Quattro to victory at this weekend's Six Hours of Austin at the Circuit of the Americas, marking the 12th victory for the R18 body and the 100th LMP overall victory for Audi since 2000. The milestone victory also saw a second R18, driven by Marcel Fässler, André Lotterer and Benoît Tréluyer, take third place.
Audi's LMP boss, Chris Reinke pointed out the poignancy of snagging the brand's 100th victory in the US, saying, "For Audi, it's a very special result because it was the 100th victory in LMP racing. We celebrated the first victory int he USA as well, in 2000. What could be sweeter than achieving this milestone here?" It wasn't all easy going, though, as the team was racing at COTA for the first time, and the No. 1 car had more than a few difficulties.
This victory marked the 12th for the R18 since it started racing in 2011. For comparison, the R15 TDI only managed three victories between 2009 and 2011, and the R10 TDI took 22 wins between 2006 and 2008. Those cars are overshadowed by the original Audi R8 racecar, which won 63 races between 2000 and 2006. Take a look below for the full press release from Audi, and additional quotes from team members.

Volkswagen Group, BMW Z4 top Total Value Awards by Strategic Vision

It was just nine months ago that Strategic Vision announced its 2011 Total Value Awards, but you don't have to wait until next year for the 2012 awards. The Volkswagen Group keeps its lead as the number one brand, with seven products taking top category spots: Golf, Jetta Wagon, CC, Eos and Audi A3 Wagon, Q5 and Q7. Strategic Vision says "true innovation" - "rich and impactful, intuitive, motivational, in-depth and is able to trigger description by the user in great specificity" - is the open secret of the brands with the strongest showings. Results are culled from 77,153 owners covering more than 350 new cars bought between September of 2011 and 2012 ranked in the Total Value Index (TVI).
Other notable winners are Hyundai-Kia following VW in the brand category and having the Hyundai Elantra and Kia Sorento among category winners, the BMW Z4 taking the premium roadster category and the highest overall score of any vehicle, the Chevrolet Volt continuing to gather silverware in the Special Category, nabbing the second-highest score of all and representative of "nearly perfect innovation," and Chrysler and Dodge being most improved.
Check out the press release below for your day's dose of jargon and all the winners.

A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek