2007 Audi A4 Base Sedan 4-door 2.0l on 2040-cars

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Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.

Junkyard Gem: 1987 Audi 5000

The third-generation Audi 100 introduced for the 1983 model year was sold as the Audi 5000 in the United States. Sales of this high-end German sedan went pretty well ... until 60 Minutes ran a piece called "Out of Control" in late 1986, convincing many viewers that the 5000 was murderously defective. Yes, it was the original Unintended Acceleration debacle, decades before the one that cost Toyota big yen, and it slaughtered American Audi sales. Today's Junkyard Gem had the misfortune to be sitting in an Audi showroom while the echoes of the argle-bargle over the 5000 controversy still reverberated, its price dropping while potential buyers headed into the arms of nearby Mercedes-Benz and BMW dealers. Still, someone bought this car, which would have been a great Colorado winter machine with its 5-speed and Quattro all-wheel-drive system, and it ended up racking up more miles than 98 percent of cars sold in 1987. The presence of an ignition key in a junkyard car usually indicates that it was a trade-in or insurance total. A high-mile, 29-year-old Audi isn't worth much at auction, so this one ended up here. All the automatic-equipped 5000s got scary warning stickers on the shifters, among other recall-mandated changes, and Audi ended up using the European-market 100 name on these cars starting in the 1989 model year . Related Video: Featured Gallery Junked 1987 Audi 5000 Quattro View 18 Photos Auto News Audi unintended acceleration

Does faster charging make you want an Audi Q7 PHEV?

Don't let the image of a heavy diesel-powered plug-in hybrid SUV fool you. The Audi Q7 E-Tron will be a quick thing when it goes on sale in Europe this summer. And the SUV will be able to be recharged at a pretty good clip as well, says Automotive News Europe. A full charge of the Q7 E-Tron can provide a range of as much as 35 miles in all-electric mode, using lenient European specifications. One of the model's bells and whistles will be battery-recharging technology that allows the SUV to be recharged at up to 7.2 kilowatts. That means that the battery can be fully recharged in about two and a half hours. Not exactly Tesla Supercharger territory, but not bad. How much a faster recharging option impacts demand for a plug-in vehicle is open to interpretation. For instance, an Idaho National Laboratory study released late last year estimated that about 85 percent of the recharging activity for the Chevrolet Volt extended-range plug-in and Nissan Leaf EV happened at home, implying that how long it takes your plug-in to fill up may not be a huge factor. So, how much would this option of faster recharging sway your decision in buying a plug-in hybrid? The Q7 E-Tron's V6 diesel engine and electric motor, which operate in a parallel hybrid setup, combine to deliver 373 horsepower and 516 pound-feet of torque. That combination can propel the SUV from 0 to 60 miles per hour in about six seconds. Of course, test that out a few times, and your all-electric range is likely to drop a bit. Audi is expanding its batch of E-Tron plug-in vehicles to better compete with German brethren BMW and Mercedes-Benz. Audi's first E-Tron, the A3, sold almost 12,000 units in Europe last year, about the same as BMW's all-electric and range-extender variants of the i3 in Europe combined, Automotive News says, citing JATO Dynamics. Audi will debut its Q5 E-Tron later this year and the A8 E-Tron in 2017. The Q7 E-Tron will be priced at about $88,000 in Europe. As for US sales of that model, questions remain about whether the SUV will have a diesel or gas-powered engine paired with the electric motor, but Americans should start getting access to it in either 2017 or 2018. Check out our Quick Spin here. Featured Gallery Audi Q7 E-Tron 3.0 TDI Quattro View 40 Photos News Source: Automotive News Europe-sub.req.Image Credit: Copyright 2016 Sebastian Blanco/AOL Green Audi Diesel Vehicles Hybrid PHEV e-tron