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BMW tops Consumer Reports 2023 Brand Report Card

Feels like we wrote about Consumer Reports' 2022 Brand Report Car and 10 Top Picks a few weeks ago, but it was last April. So the mag is back with a ranked roster of 32 brands and 10 vehicles in four categories for your debating pleasure. Starting with the brands, last year's top three were Subaru, Mazda and BMW. This year, the Munich crew climbed two spots to win the prize thanks to "Superb road test scores and solid results in CR’s reliability and owner satisfaction surveys." Subaru narrowly fell to second, maintaining its four-year run in the top three. Mini, eighth last year, jumped five spots to get the last step on the podium. The rest of the top 10 were Lexus (up one spot from last year), Honda (down one spot from last year), Toyota (up three), Genesis (up 12), Mazda (down six), Audi (down three) and Kia (up eight). The magazine and testing outfit says its Brand Report Card "[reveals] which automakers are producing the most well-performing, safe, and reliable vehicles based on CRÂ’s independent testing and member surveys," and that "Brands that rise to the top tend to have the most consistent performance across their model lineups." Last year's top 10 had six automakers from Japan, three from Germany (giving Mini credit for England), none from the U.S. or South Korea, and five luxury brands. This year's list counts five makes from Japan, two from Germany because Porsche fell out of the top ten, two from South Korea, still none from the U.S., and four luxury brands. Buick again ranked as the best domestic, dropping to 12th after being 11th last year. The big mover was Lincoln, its 10-place jump up to 16th attributed to better reliability from the Corsair and Nautilus. Tesla's improved overall reliability saw it climb six spots to 17th. Dodge climbed one spot to 15th. Jeep got out of the penalty box in last to come second-to-last. Land Rover fell three places into the penalty spot.  CR's top 10 vehicle models The 10 Top Picks list is practically a new list. Only two holdovers made it to 2023, those being the Subaru Forester and Kia Telluride.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Audi already teasing, testing next R18 e-tron quattro

You can't debate Audi's record in endurance racing. With 12 victories at the 24 Hours of Le Mans, it comes second only to Porsche in the history books of the famous endurance race - only in Audi's case, all of those victories have come in the last 14 years, losing only twice: once to its partner team Bentley in 2003 and once to rival Peugeot in 2009. It's won the FIA World Endurance Championship in both of the seasons it's run so far, and has won championships in the European and American Le Mans Series, too.
That's quite a record to defend, and defend it Audi will with an evolved LMP1 racer next year. Only a week after tying up its second consecutive world championship, the German outfit is already back at Sebring this weekend testing the successor to the all-conquering R18 e-tron Quattro. Unfortunately as the new United SportsCar Championship doesn't include LMP1s, the only chance we may have to see it competing here in the United States will be at the 6 Hours of the Circuit of the Americas in September.
Audi is keeping mum on the details for the time being, releasing only this one photo and promising to reveal further details before the end of the month, but we can already discern a more streamlined shape, revised aero and reprofiled headlamps among the changes from the outgoing R18. One way or another, with Toyota upping its game and Porsche returning to top-level competition next season, Audi may be in for its toughest challenge yet - but you can bet it won't take it lying down. Scope out the press release below and watch this space for more.