2006 Audi A4 2.0t Quattro on 2040-cars

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2016 Tech of the Year | Autoblog Minute

Deliberation on the winners of Autoblog's Tech of the Year Award is under way. Nominees for best car in 2016 are: the Tesla Model S, the Chevy Volt and the BMW 7 series. Nominees for best tech in 2016 are: Apple CarPlay, Android Auto, VW's MiB II with AppConnect, Ford Sync 3, Audi Virtual Cockpit, the Smart Cross Connect App, and Volvo Sensus. Autoblog's Chris McGraw reports on this edition of Autoblog Minute. Audi BMW Chevrolet Ford smart Tesla Volvo Technology of the Year Autoblog Minute Videos Original Video volt android auto ford sync 3

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Audi's next-gen "matrix beam lighting system" under threat from Washington

Automotive News reports Audi may have a hard road ahead of it when it comes to convincing federal regulators to allow the company's new matrix beam lighting. The system uses small cameras to detect other vehicles on the road and darkens specific elements of the high-beam pattern to provide maximum nighttime visibility without blinding other drivers. Audi has been displaying this technology on its concept cars for a couple of years now (including the Crosslane Coupe Concept shown above at its 2012 Paris Motor Show reveal). Audi hopes the technology will effectively do away with the industry's current high and low beam settings, but the National Highway Traffic Safety Administration doesn't allow such a system under its current laws. Federal Motor Vehicle Safety Standard 108 specifically says headlamps are not to shine in this dynamic of a way.
Audi has asked has asked NHTSA for more clarification to determine what, if any elements of the matrix beam lighting technology can legally be used on US-specification vehicles. But American buyers may have to settle for systems that automatically dim their high beams until the rules get a bit more clarification.