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Audi reveals virtual reality 'dealership in a briefcase'

Virtual reality still seems like technology that should be lumped in with the flying car and colonizing the moon as the sort of perennially "almost-here" Next Big Thing that never quite arrives. However, devices like gaming's Oculus Rift suggests that it's too soon to write off VR just yet, and Audi apparently agrees. The heart of its new VR Experience is a headset that customers wear that lets them see a virtual car before their eyes. Using the technology, the potential buyer can sit behind the wheel or open up the trunk. A camera tracks their head movements and adjusts the image on the goggles accordingly. To make the whole experience even more immersive, headphones let them hear the sound of the door or listen to the radio. The German automaker claims that the VR Experience technology will be available in "dynamic growth markets" by the end of 2015. The system will essentially offer the entire dealership experience in a device the size of a briefcase, and it'll be possible to view every possible equipment combination and color on all of the brand's models. The immersive hardware sounds amazing, if it's as good as the automaker claims. Among other things, VR will allow buyers to pick out just the right color and trim, even if the dealer doesn't have that specific combo in stock. Read below for Audi's announcement of this sci-fi gadget that the company claims is on the way. Audi VR experience: the dealership in a briefcase Innovative virtual reality headset extends advisory service at Audi dealers Sales chief Luca de Meo: "Further proof of Audi's pioneering role in sphere of digitization" First Audi dealerships to introduce new sales tool by end of 2015 Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.

Daily Driver: 2016 Audi A7

Daily Driver videos are micro-reviews of vehicles in theAutoblog test fleet, reviewed by the staffers who drive them every day. Today's Daily Driver features the 2016 Audi A6, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. Show full video transcript text Hey, all. This is Seyth with Autoblog, and I'm in the 2016 Audi A7 3.0. It's interesting, initially, I thought that I wouldn't do any kind of video review on this car because I've already done reviews on the Audi RS7 and the Audi S7. I didn't want to be overly heavy handed on the Audi A7 range, but I thought I'd at least do a quick update because it's a little bit interesting to compare and contrast all three versions of the car. This A7 has got a supercharged 3.0-liter V6 engine. It makes 333 horsepower, 325 pound-feet of torque. The MSRP starts around $69,000 when you factor in the destination charge. The one that I'm driving is right around $78,000. You look around the cabin, and you see typically nice Audi fare. It definitely feels like you're in a high-end car. Compare that to the S7, and you lose about 120 horsepower, and you add to that sticker price around $14,000. Move up to the RS7, which if you'll remember I characterized as a supercar with a hatchback, you're down way more than 200 horsepower and right around $35,000. When you take the step down especially in power you expect that the performance is not only going to lag but might be a little bit disappointing being as I was in the fancier ones first. The truth is after all these miles, this car is really fantastic especially the RS7. It really surprised me with its ability to combine just crazy good performance with great livability, never overly harsh, not a lot of impact noises. The suspension didn't beat you up. All that is obviously true of this A7 too. You don't have that top end and maybe not all of the outright ability, but it still feels very capable and a lot of fun to drive when you want to push it. You get a powerful V6, which makes the car feel pretty damn fast. Now as I'm speeding along here, I don't get the same sort of aural enjoyment from this car as I do from the V8s. Those guys just sound crazy good especially when you're really getting into it. The V6 you really got to work at to hear even, but it's satisfying, and it just feels nice and light and powerful when you're going down the road.

Audi Recalling Nearly 102,000 Cars To Fix Air Bags

Audi is recalling nearly 102,000 luxury cars in the U.S. because the front air bags may not inflate in a crash. The recall covers certain A4 and S4 cars from the 2013 through 2015 model years, plus the 2013 through 2015 Audi allroad. Audi says that it is part of a wider global recall that the company announced last week covering about 850,000 vehicles from the 2013 to 2015 model years. Dealers will update an improperly programmed air bag control module to fix the problem sometime this month. Audi said that in rare cases the air bags may not inflate in a secondary impact. That can increase the risk of injury. No crashes or injuries have been reported in the U.S. or Europe, an Audi spokesman said. But the company is checking a small number of cases in Europe to see if they are linked to air bag programming. The company said in documents posted by U.S. safety regulators that the problem was discovered in tests done in August. Related Gallery Our Favorite Hot And Sporty Cars For 2015 Recalls Audi airbag