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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

US diesel model count to double for 2014?

While diesel cars are popular on most other continents, these less-complex alternative to hybrid-electric vehicles have yet to gain major traction in the US. As an increasing number of light cars and trucks start to offer these fuel-efficient engines, though, sales are expected to climb as well. While BMW, Mercedes-Benz and the Volkswagen Group (Volkswagen, Audi and Porsche) continue to lead the way, more non-German automakers like Mazda, Nissan, Chrysler and General Motors are starting to get serious about diesel in America.
TheDetroitBureau.com reports that the 2014 model year will see the number of diesel vehicles offered in the US double to about 40 nameplates, but the news gets even better for fans of these torquey and efficient powerplants. LMC Automotive has released data about future expectations of diesel cars in the US, and it predicts that sales should be very close to one million units in 2015 (up from an expected 600,000 units this year). By 2018, LMC's calculations suggest that sales will more than double from this year's expected totals accounting for almost 8 percent of new light-vehicle sales.

Audi Q2 is coming soon to a city center near you

For a company that exploded into modern consciousness through its Quattro all-wheel-drive technology, delivering a crossover with just two-wheel drive could be a big leap for Audi. While some models offer all-wheel drive, Audi will deliver the entry-level versions of its all-new segment-stealing Q2 baby crossover SUV with just front-wheel drive. All Q2 models will run as front-wheel-drive cars most of the time anyway, with the all-wheel drive doled out by an electronically controlled, multi-plate differential. Fitted as standard only to the range-topping 2.0-liter petrol and diesel models, and optional on the 1.4-liter petrol and less-powerful 2.0-liter diesel models, the system only moves torque to the rear axle when the front end has run out of grip. Looking past which wheels are driven, there are more reasons to be positive than negative about the Q2. First, where the Prologue concept was the first car from new(ish) design boss Marc Lichte to wear an Audi badge, the Q2 will be his first production model. No more sausages cut to different lengths, he insists, and you can tell he means it when you look at the huge, chamfered cut they've taken out of the top of the doors at the tornado line. Designed and conceived for a younger, more urban audience than any Audi before it, the Q2 will also deliver buyers a full Mini-style level of individualization for its five-seat cabin. View 47 Photos Audi will launch the car with six different engines and the teasing promise of plug-in hybrid power "one day" in its life cycle. At 13.7 feet long, the Q2 is 7.67 inches shorter than the Q3 and far lighter, too. At just 2,657 pounds, it's light enough that Audi felt comfortable giving it a 114-horsepower, 1.0-liter, three-cylinder engine as its entry powerplant. From there, Q2 buyers can step up to a 1.4-liter, turbocharged four-cylinder engine with direct injection, variable valve timing and lift, and cylinder-on-demand technology, with 148 hp. The top petrol-powered variant will have the 2.0-liter, four-cylinder turbo motor, with both direct and indirect fuel injection and 190 hp. A 114-hp version of the 1.6-liter, four-cylinder turbodiesel provides the step-in point to the diesel range (in Europe, anyway), followed by a 148- and 190-hp versions of the 2.0-liter turbodiesel.