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Audi bringing all-electric CUV to Frankfurt

Audi will introduce a new, all-electric, MLB-based concept this September at the 2015 Frankfurt Motor Show. According to CEO Rupert Stadler, production of the vehicle this concept foreshadows will eventually hit 10,000 units. Stadler isn't the only Audi exec dropping details on the company's high-riding EV. Research and development boss Ulrich Hackenberg let slip that the all-electric "sports activity vehicle," might be followed by both a gas-powered plug-in variant and hydrogen-fuel-cell model. According to Hackenberg, the production model will arrive in early 2018, cover about 310 miles per charge, and target the upcoming Tesla Model X. Look for more on this new model and the concept that will precede it as the Frankfurt Motor Show approaches. Related Video:

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Audi rumored to leave top-tier endurance racing after 2017

Volkswagen's ongoing diesel scandal is turning out to be an expensive problem for the German automaker. With a recent settlement expected to cost the company up to $14.7 billion, the company is scrambling to find ways to save cash. In light of this, Audi could be pulling out of the highest class of endurance racing, which it has dominated for years. A report from Germany's Auto Motor und Sport, indicates that Audi has already finalized the automaker's departure from the World Endurance Championship's top-tier LMP1 class after the 2017 season. Another report by Autocar cites an unnamed insider to corroborate the LMP1 exit rumors. The report fingers the VW Group's ongoing diesel scandal's financial fallout as the main culprit for Audi bowing out of LMP1. The move to could also be due to the group's decision to move away from diesel technology. Audi's LMP1 car, the R18, utilizes a V6 turbo-diesel engine. The Porsche 919 Hybrid, on the other hand, uses 2.0-liter turbocharged V4 engine that runs on gasoline. Audi has won the legendary 24 Hours of Le Mans 13 times since 1999, making Audi an unstoppable force in endurance racing. Porsche, Audi's corporate sibling, reentered endurance racing with a LMP1 competitor of its own in 2014 and won the constructor's championship last year. Audi's decision to leave LMP1 could give Porsche a shot at creating its own Le Mans-winning dynasty. Autocar reports that Audi is expected to continue fielding cars in other WEC classes, like GT3 and GT4, and perhaps the brand will even enter Formula E. We reached out to Audi for some clarification on the matter and a spokesperson stated that the rumors were "pure speculation at this point." Related Video: News Source: Auto Motor und Sport, AutocarImage Credit: Audi Motorsports Rumormill Audi Porsche Volkswagen Diesel Vehicles Hybrid Racing Vehicles vw diesel scandal rumor world endurance championship wec porsche 919 hybrid