2001 Audi A4 Quattro Base Sedan 4-door 1.8l on 2040-cars

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Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

A8 Audi Exclusive Concept shows off brand's interior chops

It's an envious position to be in, not wanting a normal Audi A8 but not wanting to make the statement that comes with a Bentley or a Rolls-Royce. What's an oligarch to do? Well, if you have the funds, consider the A8 Audi Exclusive Concept (yes, that's the actual name), a modified A8L W12 that's limited to just 50 units and features a significantly upgraded interior. Think of it as a followup to the A8 Exclusive Concept, shown at Frankfurt in 2011.
Aniline leather from Italian furniture manufacturer Poltrona Frau is fitted over the seats, while diamond stiching accentuates the Agatha Cognac color. Granite Gray piping and stitching on the seats provides some contrast - not just with the leather but the natural, olive ash inlays on the dash. Granite Gray Nappa leather lines the instrument panel and steering wheel while a white Alcantara headliner sets off the whole package. Not that it's a shock, but this looks like a really nice place to spend some time.
It's unclear how much the exclusive concept treatment adds on to the already lofty $135,900 starting price of a US-spec A8L W12, or if the special interior treatment will even be available in the North America. Production is set to kick off next March. Scroll down for the full statement from Audi.

Audi Nanuk Concept likes Parcour, puts four rings on it

Without a doubt, one of the coolest (and weirdest) debuts from this year's Geneva Motor Show had to be the Italdesign Giugiaro Parcour concept. And ever since the off-road performance coupe with Lamborgini guts made its debut, we've sort of been smitten with it. We figured this neat two-door would be a one-and-done show car, but to our delight, the folks at Italdesign worked with Audi to create this, the Nanuk Quattro Concept, which makes its debut here at the 2013 Frankfurt Motor Show.
Unlike the original Parcour, the Nanuk ditches the high-revving Lambo-sourced 5.2-liter V10 in favor of a twin-turbocharged 5.0-liter diesel V10. That's a beast of an engine, and with 544 horsepower and 738 pound-feet of torque on hand, it means the 4,189-pound, all-wheel-drive Audi can scoot to 62 miles per hour in under four seconds. Of course, being a diesel, it's surprisingly efficient, and we're told the Nanuk can achieve up to 30 miles per gallon.
As much as we sort of hate the term, the Audi Nanuk is a proper coupe-crossover if we've ever seen one, and utilizes the automaker's next-generation adaptive air suspension (the Parcour had a different pushrod arrangement) that offers a range of almost three inches of height adjustment. There's also an integral steering setup, meaning the rear wheels can turn up to nine degrees in the opposite direction of the front rollers, improving maneuverability.