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A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek

2015 Audi Q3 pricing leaked, starts at $32,500*

Audi only debuted the 2015 Q3 compact crossover for the US market at the 2014 Detroit Motor Show in January, yet that feels like a lifetime ago. However, the little luxury CUV is finally getting close to reaching these shores, and alleged pricing for it is leaking out.
According to leaked documents from Audi Q3 Forum (right), the premium compact crossover has a starting price of $32,500 (*plus an additional destination charge of $925), for an actual cost of $33,425. That covers the front-wheel drive model with a 200-horsepower 2.0 TFSI turbocharged four-cylinder engine and a six-speed automatic transmission. Upgrading to a version with Quattro that spins all four wheels brings the bill to $34,600 - $35,525 after destination charges. In case you wanted further proof, Audi's new Q3 teaser site confirms the starting price of $32,500.
The documents list two trim levels - Premium Plus and Prestige. Premium Plus includes standard features like a panoramic sunroof, heated seats, Xenon headlights with LED running lights and dual-zone climate control and more. Paying $3,900 more for Prestige adds MMI Navigation Plus, Bose surround sound, a power tailgate and other goodies.

Audi R8 LMX illuminates the City of Light with lasers

Hard as it may seem to believe, the Audi R8 has been around for the better part of a decade. But does that make us love it any less? Hardly, especially not when Audi keeps rolling out ever-more enticing versions like the one you see here.
Debuting at the Paris Motor Show, the new Audi R8 LMX is the most powerful version of the supercar we've seen yet, thanks to a 5.2-liter V10 engine tuned to deliver 570 metric horsepower. That's 562 by our count, making it ten horses more potent than the R8 GT, or 37 more than the standard ten-cylinder R8 5.2 FSI - enough to propel the LMX to 62 in 3.4 seconds.
That's not all that sets the LMX apart, however, as Audi has fit it with cutting-edge laser-beam headlights. It comes exclusively as a coupe in Ara Blue with carbon fiber trim, special wheels, red brake calipers and a black leather cockpit. Only 99 examples will be made, and with those laser headlights banned in the US, your best chance of seeing one is in the gallery of live images above.