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Stanford goes from Pikes Peak to Thunderhill with autonomous Audi TTS

In the years since Stanford University engineers successfully programmed an Audi TTS to autonomously ascend Pikes Peak, the technology behind driverless cars has progressed leaps and bounds. Back then the Audi needed 27 minutes to make it up the 12.42-mile course – about 10 minutes slower than a human driver. These days, further improvements allow the vehicle to lap a track faster than a human. The researchers recently took their autonomous TTS named Shelley to the undulating Thunderhill Raceway Park, and let it go on track without anyone inside. The Audi reportedly hit over 120 miles per hour, and according to The Telegraph, the circuit's CEO, who's also an amateur racing driver, took some laps as well and was 0.4 seconds slower than the computer. To make these massive technological advancements, the Stanford engineers have been studying how racers handle a car. They also hooked up drivers' brains to electrodes and found the mind wasn't doing as much cognitively as expected. It instead operated largely on muscle memory. "So by looking at race car drivers we are actually looking at the same mathematical problem that we use for safety on the highways. We've got the point of being fairly comparable to an expert driver in terms of our ability to drive around the track," Professor Chris Gerdes, director of Stanford's Revs Program, said to The Telegraph. With progress coming so rapidly, it seems possible for autonomous racecars to best even elite drivers at some point in the near future. Related Video:

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

2014 Audi A3 Cabriolet cleans up the Messe [w/video]

If we're being honest, the outgoing Audi A3 Cabriolet never really flicked our Bic. That was just fine, of course, because Audi never brought it to North America. This new model, however, might have a different future.
And while Audi has yet to officially decide on this car's North American future, this Frankfurt Motor Show debut clearly has a better sense of proportion and aggression to it, and we're excited about its powertrain solutions, too. For the European market, Audi is promising TFSI gasoline engines in either 1.4- or 1.8-liters, along with a 2.0-liter TDI diesel, all being available in front- and all-wheel drive. Audi has also confirmed its first-ever S3 Quattro Cabriolet, which figures to combine a quick 18-second top drop and its hard-hatted sibling's even quicker 296-hp 2.0-liter turbo.
Even though Audi has been better about bringing its high-performance models to North America and has a new emphasis on growing its A3 business in our territories (including a US-minded sedan bodystyle), we would still be a bit surprised to see an S3 Cabriolet popping its entry-level top in dealers in a couple years' time. Having said that, we do think this A3 Cabriolet is almost a lock. Be sure to take a good, long look at our gallery, video and the official press release below.