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Audi boosts A3 Sportback e-tron plug-in hybrid production to 50 a day

Should we try to translate "Damn the torpedoes, full speed ahead" into German? Audi might force us to do that. That's because the German automaker has stepped up production of its new plug-in vehicle – the A3 Sportback e-tron plug-in hybrid – which is never a bad thing. Audi was circulating prototypes of the PHEV as early as 2012 and launched production this summer at a clip of 30 vehicles a day. Now, the company is saying that it's upped that daily production rate to 50. That's not exactly Ford F-150 manufacturing territory, but it's a pretty good sign that more Europeans are clamoring for the plug-in than Audi expected. The A3 E-Tron is priced at about $51,000 in Germany and pairs a 1.4-liter gas-powered engine with an electric motor to produce 204 horsepower and get the car from 0 to 60 miles per hour in less than seven and a half seconds. More impressively, the A3 Sportback e-tron plug-in hybrid can go 30 miles on electricity alone plus another 550 miles on gas power, and gets a Euro-based fuel-economy rating of a monstrous 156 miles per gallon. Check out Audi's press release below and take a look at our drive impressions here. On the line and on time: Production of the Audi A3 Sportback e-tron • First plug-in hybrid model drives off the assembly line in Ingolstadt • Assembly processes integrated into the A3 line • Maximum safety for employees, top quality for customers Production of the Audi A3 Sportback e-tron: Assembly – On the engine and component assembly line, the electric motor and transmission are fitted to the engine. Approximately 50 cars every day, with the same timing and on the same assembly line as the other models: Audi is now ramping up production of the Audi A3 Sportback e-tron*. The premium manufacturer is producing its first plug-in hybrid model at the brand's main plant in Ingolstadt. "We started series production of the Audi A3 Sportback e-tron in the summer," said Dr. Hubert Waltl, Board of Management Member for Production at AUDI AG. "Most of the assembly work is integrated into the A3 line; no separate manufacturing is necessary. That demonstrates the flexibility and efficiency of our production planners and employees." With the Audi A3 Sportback e-tron, Audi is launching the mobility of the future. The compact five-door combines a 1.4 TFSI combustion engine with a 75 kW electric motor, resulting in a total system output of 150 kW (204 horsepower).

For Audi, Quattro name means something for hydrogen cars, too

Forget Dueling Banjos. Audi is proposing "Dueling Motors" for its Audi A7 Sportback H-Tron Quattro concept vehicle. All in the name of appropriate pickup, of course. The German automaker, which showed off the concept sedan at the Los Angeles Auto Show last month, is pairing a plug-in electric motor with a hydrogen fuel cell powertrain. Each motor powers two wheels, maintaining the Quattro's all-wheel-drive pedigree. The car's 8.8-kWh lithium-ion battery can drive the car as far as 31 miles on battery-power alone. After that, the water-vapor-spewing fuel-cell engine kicks in. Audi executive Ulrich Hackenberg told Automotive News Europe that the unusual set-up is necessary because the hydrogen fuel cell powertrain alone would only power two wheels while providing an insufficient 136 horsepower. Not exactly sport-sedan material, especially for a car that weighs about 4,300 pounds, even if it is a zero-emission ride. Combined, the two engines give the sedan 231 horsepower as well as a combined single-charge/full-tank range of almost 350 miles. What it all means is that the A7 can go from 0 to 60 miles per hour in less than eight seconds and has a top speed of about 112 miles per hour, and can still dash through the snow.

Woman wins Audi R8 Spyder on The Price Is Right, goes bananas

Of course, we love to tune into The Price Is Right to see average Americans spin the big wheel, play a round of Plinko or Cliff Hangers, and participate in the gladiatorial Showcase Showdown. But there is one reason, and one reason alone that the daytime game show has captivated us since its inception in 1972... 'A new car!!!'
Back in November, the show held a Dream Car Week that saw contestants get the chance to win whips like a Porsche 911 and a BMW 6 Series, amongst others. It must have been pretty successful, as the PIR team is back at it, this time giving away an Audi R8 Spyder with a sticker price of $157,300. That makes it the single most-expensive item given away in the show's history.
The R8's new owner, Sheree Heil, may not fit the image of a typical R8 driver - we anticipate she'll learn which side of the car to drive on after the show is over ­- but she is clearly tickled pink with her big win. Check out the insanity below.